MNTN

JANUARY 22, 2025

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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MNTN

OCTOBER 28, 2024

A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.

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Ad Monsters

NOVEMBER 10, 2024

The Summit reinforced that flexible, adaptive floor pricing can help publishers set guardrails around their ad spaces, ensuring that inventory value remains stable even when DSPs or SSPs sometimes overlook floors. DOOH enables transforming from static displays to fully programmatic, automated ad spaces.

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Digiday

SEPTEMBER 20, 2022

” Her team does not sell any of its ad space programmatically. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over.

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MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

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Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Ad Monsters

JULY 30, 2024

This helps you understand and anticipate the effects of bid shading, optimizing your inventory pricing and placement. Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. Auction Strategies: Don’t just rely on traditional auction setups.

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Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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illumin

JANUARY 12, 2024

According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

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SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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YieldBird

JUNE 22, 2023

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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YieldBird

JUNE 22, 2023

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

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SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s ad space up to for bidding from relevant demand partners.

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Monetize More

JUNE 13, 2023

This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. As ad inventory quantity goes up, the ad rates go down. More ads don’t mean more revenue. This automated process allows for more efficient and targeted ad placements.

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Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

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MNTN

DECEMBER 15, 2022

While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Connected TV continues to expand its ad offerings as premium channels, Netflix and Disney+ included, create ad inventory within their top-rated and award-nominated shows.

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Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

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VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools.

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Martech

JULY 16, 2021

The thing is, Google doesn’t promise to behave neutrally because the foundations of its business are ranking search results and auctioning off ad inventory — two fundamentally discriminatory practices. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

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MNTN

DECEMBER 12, 2023

If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads.

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Brid.tv

SEPTEMBER 25, 2024

This helps you avoid overpaying for ad inventory. For example, if you see that the starting point for display ads is $1 – $10, don’t accept deals over that range. Seasonality — Demand for ad space can fluctuate throughout the seasons. For instance, CPM rates tend to increase during the holiday season.

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Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami CEO Simon Kvist Gaulshøj is determined to defeat both: How is fragmentation a concern for publishers: Well, the first point is that fragmentation clearly isn’t the issue that keeps publishers awake at night.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. What is vCPM, and How Does It Relate to Viewability?

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