article thumbnail

Programmatic Advertising: The Ultimate Guide

illumin

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

article thumbnail

Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The In-Game Ad Market is Expanding, One SDK At A Time

AdExchanger

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

article thumbnail

Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield

Ad Monsters

Advertisers are often paying for a package that includes content they may not value as highly, leading to a potential mismatch between the cost of the ad space and the actual value delivered. As a result, advertisers are knowingly buying waste and broadcasters are unable to optimize yield across their entire inventory.

article thumbnail

AI-powered martech news and releases: October 3

Martech

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.

MarTech 66
article thumbnail

Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

article thumbnail

Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.