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The adfillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an AdFillRate and How Is It Calculated What Is a Low FillRate?
The Impact of High Political Budgets on Publishers With political budgets hitting an all-time high, this influx of ad spend can be both a golden opportunity and a potential headache for publishers. Revenue Boost: Those previously unsold ad slots? They’re now hot commodities, filling up quickly and boosting your bottom line.
A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the adspace. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that adspace.
Benefits of Programmatic Direct Higher Ad Yield Better AdInventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the adinventory.
Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.
A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of adinventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s adspace up to for bidding from relevant demand partners.
Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their adinventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects.
By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. How do Supply Side Platforms work?
By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. How do Supply Side Platforms work?
An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling adspace between publishers and advertisers in real time. It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the adinventory.
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.
With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain adinventory pricing competitiveness in the open marketplace. What is vCPM, and How Does It Relate to Viewability?
What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell adinventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?
Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their adinventories to demand partners and earn ad revenue. With an SSP, you can show various engaging ad formats to your visitors and monetize your websites and apps. Real-Time Bidding (RTB) Auctions adspace for maximum revenue.
Similar to AdSense, they provide a 100% fillrate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique adinventory optimize their ad stack while offering a fixed CPM rate with a 100% fillrate.
You can easily attract them with an adinventory with a high viewability rate. Because advertisers want adspace with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Higher fillrates increase your ad revenue and yield.
You can easily attract them with an adinventory with a high viewability rate. Because advertisers want adspace with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Higher fillrates increase your ad revenue and yield.
Essentially, it aggregates a large collection of adspaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.
What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell AdInventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling adinventory.
Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their adinventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing adinventory in an automated manner. Definition.
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the adspace on a website. This can lead to a loss of potential ad revenue for the website.
App developers and publishers sell their adinventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. Monetize your video adinventory with a reliable video ad provider.
SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. Such platforms come with numerous adinventory management and reporting features, allowing publishers to sell their adspace effectively and at competitive prices.
Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Benefits of Getting More Bid Requests for Revenue, FillRates Second is competition. You're adding more ad networks here.
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling adinventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low adfillrates or CPMs. Google Ad Manager 360.
Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV AdInventory What Should You Do if You Don’t Have a CTV App?
Fillrate: Another metric to consider is fillrate. The fillrate measures the percentage of ad requests successfully filled with ads. A high fillrate is the secret to efficient ad delivery and minimizing revenue loss due to unsold adspace.
What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell AdInventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling adinventory.
Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.
As the name suggests, the header bidding wrapper wraps all relevant demands for the adspace during real-time bidding (RTB). You can also integrate our wrapper into your AMP pages to monetize the AMP adinventories. This can lead to higher CPMs and better fillrates for the publisher. What does this mean?
However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Bid transparency is possible since publishers can sell adspace on an impression basis and see how much they were worth.
Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy adinventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform supports different types of banner and video ads, making it suitable for all mobile apps.
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video adinventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? Publishers who monetize with Viewdeos will also get a video player to serve their ads, hosting, and CDN.
In-аpp advertising is an app monetization strategy that includes selling adinventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. In-App Ad Formats. In-App Advertising.
Supply-side platforms (SSPs) empower publishers to monetize their adinventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fillrates as they sell more adspace.
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Yieldmo Initially focused on US-based adinventory but expanded to EU and UK demand.
With Open Bidding, publishers can invite demand partners/yield partners like ad networks and ad exchanges to bid for their adinventory in real-time. Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform.
The RPM metric shows the revenue by page of a website, where CPM is a metric per ad unit, so RPM is, as a general rule, higher than CPM since it encompasses all ad units per page. Let’s say your site gets half a million impressions daily, your specific monetization partner gets half a million opportunities to buy adspace.
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