Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Smart-Hub

JULY 29, 2024

The ad server definition can be divided into two key categories: An advertiser’s ad server: tools for hosting, rendering, and tracking advertising content. A publisher’s ad server: tools for distributing the content and managing ad inventory. Why choose a white label ad exchange for ad serving?

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Ad Exchange Header Bidding Ad Server Pop-Up 60

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

JANUARY 2, 2024

Launching your ad exchange is a decisive step towards building a highly optimized advertising business. SmartHub white-label ad exchange can become a core tool for selling ad space on your website and providing referral ad services. CCPA, COPPA, and Sellers.json.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.

Advertising 40

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