Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. to just 1.2%.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. Optimize advertising campaigns. Create reports.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

AUGUST 13, 2023

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. Well, it depends on how the in-app mobile ads are bought and sold. text, image, native, and video) and the ad format (e.g., So, how does the whole system work exactly?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

AUGUST 8, 2023

PETs for Supply-Side Platforms (SSPs) Supply-side platforms (SSPs) can also leverage various privacy-enhancing technologies to ensure the safety of user data while optimizing ad space for publishers. The post 6 Privacy-Enhancing Technologies for AdTech Companies appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 120

Machine Learning MarTech eCommerce Ad Inventory 120