MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 97

Advertising Ad Inventory Ad Space Marketing 97

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Ad Monsters

JULY 30, 2024

Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. What is Bid Shading?

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? How Does an Ad Exchange Work?

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Ad Exchange Ad Inventory Ad Space Ad network 64

Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

Media 69

Media Ad Inventory Video Ads Advertising 69

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

Media 52

Media Ad Space Demand Side Platform ROI 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Audience 52

MNTN

DECEMBER 15, 2022

While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Connected TV continues to expand its ad offerings as premium channels, Netflix and Disney+ included, create ad inventory within their top-rated and award-nominated shows.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s ad space up to for bidding from relevant demand partners.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Martech

JULY 16, 2021

“Public utility comes from a contractual relationship between the government and that entity that is supposed to be the public utility,” said Barbara Cherry, a professor at the Indiana University Media School who studies common carriage and public utility law. There is no such relationship between Google and governing bodies. “A

Machine Learning 121

Machine Learning MarTech eCommerce Ad Inventory 121

Monetize More

JUNE 13, 2023

With the advent of user-friendly website builders, content management systems, and social media platforms, individuals and organizations can easily create and distribute their content. These platforms, ranging from social media networks to specialized content-sharing platforms, offer diverse avenues for content dissemination.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. And is it right for your brand?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. User-friendly interface for properly creating, managing, and optimizing ad campaigns.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Brid.tv

SEPTEMBER 25, 2024

On the other hand, the CPC (cost-per-click) model charges you each time a user clicks on your ad , making it a performance-oriented approach. This model is most frequently used on Google Ads and social media platforms like Facebook and Instagram. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Automatad Inc.

JANUARY 13, 2023

Publishers can use the remnant spaces on their website to monetize the content by displaying the ads, while advertisers can use it to attract interested buyers. This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time. How Is CPM Calculated?

CPM 52

CPM Ad Inventory Impressions CPL 52

Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. With a decade of online media experience on the business development, buying and sales side, his determination and focus leads to strong results. Simon is passionate about driving Internet companies forward.

Ad Inventory 85

Ad Inventory Advertising Ad Space MarTech 85

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 90

Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

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Ad Inventory Ad network Ad Exchange Demand Side Platform 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52