Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Brid.tv

SEPTEMBER 25, 2024

This helps you avoid overpaying for ad inventory. For example, if you see that the starting point for display ads is $1 – $10, don’t accept deals over that range. Seasonality — Demand for ad space can fluctuate throughout the seasons. For instance, CPM rates tend to increase during the holiday season.

CPM 52

CPM CPC Advertising CPA 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

SEPTEMBER 19, 2024

Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

SEPTEMBER 19, 2024

Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40