article thumbnail

Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

Beyond content generation, several publishers are leveraging AI in ad targeting and audience segmentation, but with strict guidelines to avoid compromising reader trust. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115
article thumbnail

Buyers Can Now Target High-Attention Inventory In The Trade Desk

AdExchanger

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’ve made significant investments in our technology platform to serve ads for the entire company,” LaBerge added. “The

article thumbnail

Programmatic Advertising: The Ultimate Guide

illumin

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

article thumbnail

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

article thumbnail

DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

article thumbnail

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

Digiday

Topics covered include: Platforms’ plans, pricing and audience size Platforms’ ad options and new ad inventory YouTube’s command of the majority of ad placements The second installment will dive into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, ad targeting and ad campaign (..)