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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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Ad Optimization made easy with an AdOps Grader

Monetize More

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.

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What is RPM (Session, Page and Ad RPM)

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RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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Best High RPM Ad Networks for Publishers in 2023

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One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.