Ad Inventory Ad Targeting Data Management Platform 
SODP
JULY 25, 2023
What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?
Monetize More
MAY 2, 2023
They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdvertiseMint
OCTOBER 24, 2023
Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. Data Management Platform (DMP) A pivotal component, DMPs collect, analyze, and segment data from various sources.
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Smart-Hub
DECEMBER 8, 2023
Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.
Ad Monsters
MAY 22, 2023
Significant data losses are common after the data management platform (or DMP) processing steps in, so it becomes challenging to reap their fruits. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard. No in-house data available?
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.
Expert insights. Personalized for you.
52 
Let's personalize your content