Ad Monsters

SEPTEMBER 10, 2024

Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land. They’ve been working on this project since the pandemic, and are said to go live in 2025. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

MARCH 13, 2023

To overcome this problem, many DOOH display panels sell the ad inventory in advance and store them on the panel, e.g. in a queue or playlist. This not only impacts ad buying but also measurement and reporting. As a result, it can take up to 2 hours for an ad to be displayed from the time it was purchased.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52