Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Let’s Move on to the Card “Smart Targeting” What does it keep from us? Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

JUNE 4, 2024

Whether CTV ad targeting can deliver on its campaign promises in 2024 will have huge ramifications for the industry. As a result, CTV has an opportunity to provide a more regulated environment – as long as streaming platforms and their ad tech partners can create reliable safeguards.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

VideoWeek

APRIL 29, 2024

If targeting and measurement becomes more difficult on the open web, where cookies play a major role, marketers may shift more ad investment into big media properties where targeting and measurement is based largely on first-party data. search) and use it for ad targeting or measurement on another product (i.e

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

FEBRUARY 23, 2023

Adam Markey, director of product management for Roku Ad Platforms, recently spoke with Ari Paparo, founder and CEO of Marketecture, to discuss how Roku approaches programmatic advertising on television. According to Markey, Roku built the OneView ad platform to make that vision a reality.

Advertising 96

Advertising Pop-Up Ad Inventory Audience 96

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Targeting Options. Marketplace 3.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? How Does an Ad Exchange Work?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

JUNE 13, 2023

With the advent of user-friendly website builders, content management systems, and social media platforms, individuals and organizations can easily create and distribute their content. These platforms, ranging from social media networks to specialized content-sharing platforms, offer diverse avenues for content dissemination.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Digiday

SEPTEMBER 27, 2022

In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl. Yet we see half the yield,” said a second publishing executive. So what are publishers to do? In other words, there need to be bid enrichment standards. Enter the IAB Tech Lab’s seller-defined audiences specification.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending? CTV vendors are driving direct spending.

Advertising 95

Advertising Impressions CPM Cookies 95

Digiday

JANUARY 31, 2023

Buyers say podcast spend is still increasing Billing is up for podcasts is up year over year, said Maria Tullin, vp and managing director of advanced and digital audio at Horizon Media. Ocean Media quadrupled audio ad spend year over year from 2021 to 2022, Coseo said. “I million last year to 5.5 million as of this month.

Brand Awareness 69

Brand Awareness Ad Inventory Media Ad Targeting 69

InMobi

MARCH 19, 2025

The ability to precisely identify and target individual users‍‍‍ – what the industry calls “addressability”– has long been at the heart of digital marketing. Skeptics argue that “curation” is nothing more than “ad targeting” repackaged under a different name.

Audience 52

Audience Advertising Fill rate Cookies 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

OCTOBER 17, 2014

According to InMobi’s Mobile Media Consumption Study , mobile phones and tablets together grab an ever-increasing share of time with all media—potentially at the expense of online media and TV. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Filtering support during targeting.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Digiday

NOVEMBER 6, 2022

“It was another signal that the commoditized part of ad tech, where safety and data privacy can be an afterthought, is going through a paradigm shift.”. The more progressive publishers like Bloomberg Media and News U.K. That sort of runway can only last so long, especially given Adyoulike already has a presence across EMEA.

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

Clearcode

OCTOBER 24, 2023

A DSP is like a stockbroker for ad space, where advertisers and agencies buy ad inventory from publishers just like investors buy stocks from companies. User-friendly interface for properly creating, managing, and optimizing ad campaigns. Instead, the DSPs linked to the meta-DSP handle media buying through RTB auctions.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

MARCH 13, 2023

Real-time bidding (RTB) is a media-buying process that allows advertisers to bid on and purchase individual impressions across thousands of publishers, rather than buying a set amount of impressions from one publisher or across dozens of publishers (e.g. This not only impacts ad buying but also measurement and reporting.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

VideoWeek

APRIL 5, 2024

Teads said it can now deliver native ad experiences across 100 million LG smart TV households globally. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions. Dentsu says the new product places every dollar of media using first-party people data optimised to business outcomes.

Ad Tech 59

Ad Tech Agency Media Audience 59

Monetize More

MAY 16, 2023

Connected TV (CTV) has become an increasingly popular way for people to consume media, with more and more viewers opting for streaming services and on-demand content. As a result, the advertising opportunities in the CTV space have exploded in recent years, with numerous media companies and publishers vying for a piece of the pie.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. This competition often leads to higher ad prices and increased revenue for publishers. FAQ What is traffic monetization, and why is it important?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52