Ad Inventory Ad Targeting Retail 
Ad Monsters
SEPTEMBER 10, 2024
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. Absolutely.
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. What is a retail media network?
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Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
InMobi
OCTOBER 17, 2014
of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%
InMobi
MARCH 19, 2025
The truth is, even while there is a resurgence of contextual targeting chatter, advertising dollars have flooded into CTV and retail media networks - not because they’re revolutionary, but because they promise a preponderance of logged-in users and, therefore, index highly on addressability. It is just not that simple.
Ad Beat
JANUARY 1, 2020
On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. What’s next for mobile advertising?
illumin
JANUARY 22, 2024
The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. of US digital ad spending.
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