Digiday

MAY 30, 2023

Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Ad Tech 101

Ad Tech Advertising Ad Inventory Media 101

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Continue reading this article on digiday.com.

Ad Tech 80

Ad Tech Ad Inventory Audience Media 80

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

illumin

SEPTEMBER 19, 2024

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

FEBRUARY 5, 2025

And key to that is ad tech, one its doubling down on. Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices.

Demand Side Platform 66

Demand Side Platform Advertising Ad Inventory Ad Tech 66

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

Ad Inventory 111

Ad Inventory Ad Tech Marketing Media 111

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

Playwire

AUGUST 29, 2024

Key Points Ad Quality Control: Even with the rise of artificial intelligence, human review remains critical for maintaining effective, safe ad inventory. A Complex Ad Tech Landscape: Supply chain inefficiencies and contradictory ad metrics are largely increasing the complexities of the ad tech ecosystem.

Ad Tech 52

Ad Tech Ad Inventory Advertising 52

Playwire

AUGUST 5, 2024

Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

VideoWeek

MARCH 13, 2025

While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core ad tech business, CEO Jeff Green says the two areas are closely linked. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell?

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?

Ad Inventory 52

Ad Inventory Audience Advertising Ad Ops 52

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 116

Advertising Ad Inventory MarTech Ad Tech 116

Digiday

SEPTEMBER 20, 2022

I’m talking about Amazon Music and Spotify and iHeart and Apple — each of them have acquired what they have wanted to acquire from an ad tech perspective and content perspective, and now they’re trying to grow their businesses with the same exact tools that we have as an independent network.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. Let’s take a step back and talk about the equation.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

Ad network 52

Ad network Ad Tech Ad Inventory Advertising 52

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? We explore what this means for advertisers, publishers, and the future of CTV. If true, this bold move could shake up the CTV market.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 120

Impressions Ad Tech Media Ad Inventory 120

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 55

Ad Tech Retargeting Finance Ad Inventory 55

Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Advertising Marketing Data Management Platform 111

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 72

Demand Side Platform Ad Inventory Ad Tech Media 72

Ad Tech Daily

OCTOBER 31, 2024

This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.

Ad Tech 97

Ad Tech Advertising Ad Inventory Ad network 97

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising?

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Digiday

MAY 27, 2024

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big.

Ad Inventory 70

Ad Inventory Ad Tech Audience Media 70

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

AdPushup

JUNE 12, 2024

Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory. However, as the ad tech industry evolves, it’s crucial for publishers to stay updated with the latest header bidding [.]

Header Bidding 52

Header Bidding Ad Inventory Ad Tech 52

Digiday

JANUARY 22, 2023

The extension of Hulu’s ad products and services to Disney+ is the latest showing of Disney’s push to unify its back-end ad tech operation as the company seeks to automate 50% of its ad sales — a goal that Ferro said Disney is on pace to reach this year.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

SEPTEMBER 16, 2024

Well, all of these might be signs you should look over your ad tech stack and make it leaner. Harnessing Data for Smarter Ad Operations Google Ad Manager’s log-level data offers a treasure trove of information that can significantly enhance your ad strategies. on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Playwire

MAY 1, 2024

But as it has for most things in ad tech, Google has created a method that makes the process a little easier. Implementing ads.txt on your website or app can feel rather complicated if you’re a publisher with little to no coding or development experience.

Ad Inventory 52

Ad Inventory Ad Tech 52