Transform On-Site Display Challenges into Commerce Media Triumphs
PubMatic
NOVEMBER 13, 2024
Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic
Netflix Is Lowering Ad Prices to Below $30
Adweek
AUGUST 6, 2024
Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.
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Spotify’s ad tech rebrand: everything you need to know
illumin
AUGUST 30, 2024
Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. The future will tell how effective Spotify’s ad tech rebranding and expansion will be.
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
AdExchanger
APRIL 9, 2024
This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? appeared first on AdExchanger.
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How Google’s Ad Tech Algorithms Shape Our Digital Culture
The Ad Tech Blog
APRIL 1, 2024
Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.
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What SSPs and Ad Networks Want from Publishers’ Ad Inventory
AdPushup
JULY 8, 2022
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.
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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code
Ad Monsters
OCTOBER 5, 2024
On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Auction Duplication: A Path to Efficiency or Chaos?
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With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday
MAY 30, 2023
Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
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The evolution of the great ‘curation’ tussle in ad tech
Digiday
OCTOBER 23, 2024
The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Continue reading this article on digiday.com.
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.
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Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
Digiday
FEBRUARY 5, 2025
And key to that is ad tech, one its doubling down on. Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices.
10 Tips for Publishers: How to Increase Your Video Ad Revenue
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.
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StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
Ad Tech Daily
JULY 28, 2022
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.
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If Google Opens Up YouTube Inventory to Third-Party Ad Tech, Who Comes Out On Top?
VideoWeek
JUNE 15, 2022
Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.
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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology
Ad Tech Daily
MARCH 16, 2023
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)
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Ad Tech Unmasked: Navigating Supply Chain Inefficiencies and Contradictions
Playwire
AUGUST 29, 2024
Key Points Ad Quality Control: Even with the rise of artificial intelligence, human review remains critical for maintaining effective, safe ad inventory. A Complex Ad Tech Landscape: Supply chain inefficiencies and contradictory ad metrics are largely increasing the complexities of the ad tech ecosystem.
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Playwire Live: Redefining Ad Tech: Ad Quality, Proven Performance, and Total Transparency
Playwire
AUGUST 5, 2024
Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.
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Ad Inventory Management Tips to Save Your Time and Resources
AdPushup
MAY 18, 2023
Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?
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Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Digiday
APRIL 29, 2024
Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.
Google launches Google TV advertising network
Martech
JUNE 11, 2024
Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.
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Protect the Value of Your Ad Inventory with Optimized Pricing
Monetize More
FEBRUARY 6, 2023
For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. Let’s take a step back and talk about the equation.
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The Trade Desk’s First CTV OS Client Sonos Abandons its Hardware Plans
VideoWeek
MARCH 13, 2025
While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core ad tech business, CEO Jeff Green says the two areas are closely linked. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell?
What is an Ad Network and Where Does it Fit in the Ad Tech Landscape in 2023?
Playwire
JUNE 28, 2023
Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.
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What Is Supply Path Transparency & Optimization?
Ad Monsters
MAY 25, 2023
The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
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Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem
Ad Monsters
SEPTEMBER 10, 2024
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? We explore what this means for advertisers, publishers, and the future of CTV. If true, this bold move could shake up the CTV market.
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Ad Exchange: What Is It & How Does It Work?
MNTN
JANUARY 22, 2025
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.
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Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024
Ad Monsters
MAY 9, 2024
With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.
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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
Ad Tech Daily
MARCH 2, 2023
Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.
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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
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How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.
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105 Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
Digiday
APRIL 27, 2023
Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%
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Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments
Ad Tech Daily
JULY 18, 2022
The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.
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WTF is traffic shaping?
Digiday
JULY 4, 2023
Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem
Ad Tech Daily
OCTOBER 31, 2024
This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.
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Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
Brid.tv
APRIL 3, 2023
Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising?
Google Optimized Pricing: How It Works and a Comparison to Its Alternative
YieldBird
APRIL 19, 2023
What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.
The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
Digiday
MAY 27, 2024
The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big.
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Should I run AdX only, Header bidding only or both?
Monetize More
JUNE 15, 2023
Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.
March Madness advertising: why brands are scoring big this season
illumin
APRIL 4, 2025
Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Follow @illuminHQ
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Top 15 Header Bidding Partners for Publishers in 2024: Maximize Your Revenue
AdPushup
JUNE 12, 2024
Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory. However, as the ad tech industry evolves, it’s crucial for publishers to stay updated with the latest header bidding [.]
The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova
VideoWeek
MARCH 26, 2025
Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.
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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service
Brid.tv
AUGUST 23, 2022
Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
The extension of Hulu’s ad products and services to Disney+ is the latest showing of Disney’s push to unify its back-end ad tech operation as the company seeks to automate 50% of its ad sales — a goal that Ferro said Disney is on pace to reach this year.
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