AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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Digiday

MAY 30, 2023

Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Ad Tech 101

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illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. The future will tell how effective Spotify’s ad tech rebranding and expansion will be.

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AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?

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Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

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Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

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Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. Let’s take a step back and talk about the equation.

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PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. These steps can enhance your ad performance and drive better results during the holiday season.

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VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

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PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

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Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

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AdPushup

JUNE 12, 2024

Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory. However, as the ad tech industry evolves, it’s crucial for publishers to stay updated with the latest header bidding [.]

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Ad Monsters

NOVEMBER 21, 2024

A surge of racist and bigoted spam messages after the presidential election exposes the vulnerabilities in ad tech and data brokerage systems. The ad tech industry plays a critical role in enabling these activities. Ad tech relies on intricate systems to track, store, and analyze user data for targeted advertising.

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Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? We explore what this means for advertisers, publishers, and the future of CTV. If true, this bold move could shake up the CTV market.

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Playwire

MAY 1, 2024

But as it has for most things in ad tech, Google has created a method that makes the process a little easier. Implementing ads.txt on your website or app can feel rather complicated if you’re a publisher with little to no coding or development experience.

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Digiday

SEPTEMBER 20, 2022

I’m talking about Amazon Music and Spotify and iHeart and Apple — each of them have acquired what they have wanted to acquire from an ad tech perspective and content perspective, and now they’re trying to grow their businesses with the same exact tools that we have as an independent network.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

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Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.

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Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.

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Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

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Ad Tech Daily

OCTOBER 31, 2024

This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.

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Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

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Digiday

MAY 27, 2024

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big.

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Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

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Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

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illumin

SEPTEMBER 19, 2024

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

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Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

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VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools.

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VideoWeek

FEBRUARY 7, 2023

Sell-side ad tech software business Magnite has today announced the launch of ‘Magnite Streaming’, a dedicated supply-side platform for connected TV and other over-the-top (OTT) ad inventory. But as is usually the case when bringing together two large ad tech businesses, integrating tech takes time.

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Brid.tv

APRIL 6, 2023

Using these insights, the optimizer determines the best price floors for each piece of your ad inventory. For instance, if many of your ad calls are returning empty, it will lower the price floor to attract more bids. It also comes with a looping option, which enables you to serve multiple ads consecutively.

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Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising?

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AdPushup

SEPTEMBER 24, 2024

Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM? Let’s find [.]

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