Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Director of Product – Privacy, Identity & Data at IAB Tech Lab. The Content Taxonomy 3.0

Audience 97

Audience Real Estate Demand Side Platform Food 97

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 110

Advertising Ad Inventory MarTech Ad Tech 110

AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience, precisely when they need it. But how would you do that?

Ad Inventory 52

Ad Inventory Audience Advertising Ad Ops 52

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Growth in audience for sports viewership Approximately 4.6

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. also act as advanced solutions for ratings and audience measurement.” Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 130

Advertising Cookies Ad Inventory Audience 130

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

VideoWeek

MARCH 26, 2025

The adoption of innovation, whether on tech or sustainability, is another challenge traditional publishers face. Video is very important for Cond Nast and we leverage it to engage our premium audiences, meeting them where they are. Which ad tech vendors are delivering the most value to your business?

Education 59

Education Cookies Ad Tech Media 59

Digiday

MAY 27, 2024

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big.

Ad Inventory 70

Ad Inventory Ad Tech Audience Media 70

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 86

Ad Targeting Ad Server Geo targeting Ad Tech 86

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising?

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

PubMatic

NOVEMBER 11, 2022

Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Implement an audience extension strategy to allow advertisers to target your audiences off-site—and to create a new revenue stream. Ad Request Details.

Ad Inventory 98

Ad Inventory Audience Advertising Media 98

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. A Tale of Two Audiences: Advertisers and Publishers At Programmatic IO, Meron talked directly to advertisers, addressing their fears of placing ads near news content, especially political coverage. The audience is waiting.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 55

Ad Tech Retargeting Finance Ad Inventory 55

Ad Monsters

SEPTEMBER 16, 2024

For example, this could allow you to test latency when adding new bidders or turning on Google’s Protected Audience API. Incremental Revenue Analysis Compare your winning bids with other bids to determine potential efficiencies in your ad stack. Do you have a slew of bidders bidding within $0.01 on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated. Netflix is also in talks with ad tech businesses.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Ad Monsters

DECEMBER 10, 2024

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away. CPMs, respectively. Only a handful of U.S.

CPM 97

CPM Cookies Impressions GDPR 97

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. It’s a lot simpler than you think. What is Header Bidding?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

illumin

JANUARY 12, 2024

According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Marketers know that customers are heavily impacted by the messaging they receive and this is just as true online as it is in other media.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

PubMatic

OCTOBER 5, 2023

For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers. The post Get Set to Ramp Up Revenue this Holiday Season appeared first on PubMatic.

CPM 116

CPM Cookies Ad Inventory Video Ads 116

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. This is typically transacted through deals, and not via the open market. At least that’s the theory.

Ad Tech 71

Ad Tech Marketing Impressions Ad Inventory 71

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Using these insights, the optimizer determines the best price floors for each piece of your ad inventory. Who Should Use the Brid.TV Price Floor Optimizer?

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Pubs are taking the revenue back.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Ad Monsters

JUNE 4, 2024

The good news is that thanks to the adoption of ad-supported tiers by many top streaming services and the expanded availability of FAST platforms, there is far more CTV ad inventory and reach available to political advertisers than just a few years ago.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools. And some of this inventory is already traded programmatically: RTL Deutschland and ProSiebenSat.1’s

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59