Smart-Hub

AUGUST 23, 2023

It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. By successfully interacting with communities and striving to build an emotional connection with its audience, the ad successfully raised brand awareness and joined the ranks of legendary commercials.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

PrograMetrix

AUGUST 3, 2022

You'll earn greater exposure and brand awareness. When ad spending drops, the market is less crowded. That can allow your brand to stand out without as many competitors clamoring for attention. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

JANUARY 30, 2024

Then, it develops a new application and uses the company’s brand awareness to urge customers to get this product despite the lack of evidence that it is more effective than apps released by competitors. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

illumin

JANUARY 22, 2024

With the mass variety of ad forms and the vast user reach on the platform, it offers a lot of flexibility and customization options for marketers that are tailored to their goals and ad purpose. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

JUNE 1, 2022

Over the past couple of years, brands have become more outspoken in their marketing strategy, prioritizing brand awareness campaigns that are rooted in social impact , such as vocalizing their support of Black Lives Matter, sharing their sustainability efforts and speaking out against gun violence. . What we’re reading.

Media 73

Media Conversion Education Ad Tech 73

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52