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Warner Bros. Discovery Launches New First-Party Data Offering

VideoWeek

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. And WBD says it will continue to develop products and services that will enhance measurement capabilities, brand lift, and incremental reach. Warner Bros. Follow VideoWeek on Twitter and LinkedIn.

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. Warner Bros.

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