Ad Inventory, Ad Tech and Click Through Rate

Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising

Advertising Machine Learning Click Through Rate Audience

7 Best Mobile Ad Optimization Strategies

Monetize More

MARCH 14, 2023

Use interstitial ads sparingly and at appropriate times, such as during natural breaks in the user flow, to avoid interrupting the user experience. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates. Want the ad tech industry leaders to optimize your mobile ad inventory?

Mobile Ads

Mobile Ads A/B Testing Conversion Rate Click Through Rate

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

7 Best Mobile Ad Optimization Strategies

Monetize More

MARCH 14, 2023

Use interstitial ads sparingly and at appropriate times, such as during natural breaks in the user flow, to avoid interrupting the user experience. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates. Want the ad tech industry leaders to optimize your mobile ad inventory?

Mobile Ads

Mobile Ads A/B Testing Conversion Rate Click Through Rate

Best Advertising Practices for App Developers to 10X Revenue

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Rewarded video ads are a great way to drive more revenue from your users.

Advertising

Advertising Banner Video Ads Click Through Rate

The Importance of Attention Metrics in Digital Advertising

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. So, let’s dive into why attention metrics matter now more than ever. How do you measure attention?

Viewability

Viewability Advertising Click Through Rate Video Ads

Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

Video Ads

Video Ads Ad Server Banner Ad network

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. For ad exchange owners, this means an opportunity to earn on media trading.

ROI

ROI Native Advertising Ad Exchange Banner

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space, the remainder opted for a programmatic approach. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions. Follow @illuminHQ

Advertising

Advertising A/B Testing Retargeting Conversion

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. Warner Bros.

Retail

Retail Media Non-Profit Ad Tech

AdTech Trends

Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024

7 Best Mobile Ad Optimization Strategies

Trending Sources

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

The Best Mobile Ad Networks For 2023

10 Top Strategies for Traffic Monetization with Programmatic Advertising

7 Best Mobile Ad Optimization Strategies

Best Advertising Practices for App Developers to 10X Revenue

The Importance of Attention Metrics in Digital Advertising

Video Ads for Publishers: A Beginner’s Guide

Maximizing ROI: Analysis of Native vs Display Ads

Meta advertising: what you need to know

Best Guide to Display Lumascape [2023]

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

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