Ad Monsters

SEPTEMBER 16, 2024

Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. Well, all of these might be signs you should look over your ad tech stack and make it leaner.

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

VideoWeek

MARCH 26, 2025

Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 74

Ad Tech Data Management Platform Affiliates Ad Inventory 74

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 69

Ad Tech Impressions Ad Exchange Ad Inventory 69

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways. Get started here.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Digiday

APRIL 18, 2023

A myriad of ad agencies, ad tech vendors and platforms have all spent the last few months in an AI arms race , leveraging AI to optimize media buys, write creative copy and predict analytics. Performance Max is focused on outcome and optimization based on conversion. You’re working on more controls for advertisers?

Retail 93

Retail Ad Inventory Conversion Ad Tech 93

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 71

Advertising Demand Side Platform Conversion Audience 71

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

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Fill rate Ad Inventory Marketing Advertising 52

Ad Monsters

NOVEMBER 21, 2024

A surge of racist and bigoted spam messages after the presidential election exposes the vulnerabilities in ad tech and data brokerage systems. The ad tech industry plays a critical role in enabling these activities. Ad tech relies on intricate systems to track, store, and analyze user data for targeted advertising.

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

Digiday

FEBRUARY 21, 2023

The flexibility conversation over the past few years has largely concentrated on traditional TV’s cancelation options. And I don’t need to reserve all my CTV [ad inventory] upfront. But the tune may take on a new, programmatic-inflected pitch in 2023. This year it seems set to shift to the streaming side.

Demand Side Platform 69

Demand Side Platform Ad Inventory Agency Ad Tech 69

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

OCTOBER 31, 2022

Performance Max essentially lets advertisers run one single campaign which runs across all Google Ads inventory – YouTube, Display, Search, Gmail, Maps, and Discover – all geared towards the same performance objective.

Machine Learning 52

Machine Learning Conversion Conversion Rate Ad Inventory 52

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

PubMatic

APRIL 8, 2022

But, according to the survey, six in ten publishers expect higher monetization to be one of the main benefits of a cross-screen video ad program. Conversely, a failure to offer true cross-screen video advertising is likely to leave advertisers looking elsewhere for ways to reach audiences. SSPs are Attractive Partners.

Video Ads 53

Video Ads Ad Inventory Mobile Ads ROI 53

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. DSPs also often centralize ad bidding and reporting to one interface.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? By ensuring ads are shown to the right audience at the right time, campaigns generate higher conversion rates and, consequently, a superior return on investment (ROI). This efficiency minimizes ad spend wastage and enhances profitability.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways. Get started here.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

MNTN

MAY 24, 2023

Pioneered by the ad tech team at MNTN, Performance TV (PTV) brings the quality look and feel of legacy linear TV ad creative and merges it with the reporting and performance power of digital marketing channels. Attribution CTV should only take credit for the conversions it actually drives.

Advertising 52

Advertising Marketing Audience Ad Inventory 52

Digiday

SEPTEMBER 5, 2022

But there’s a bigger story about softness in the scatter video market the rest of third quarter and fourth — and how that could affect Netflix’s new offering, as well as the rest of the linear and CTV/streaming inventory, according to conversations with several media buyers, who declined to speak on the record. Speed reading.

Media 69

Media CPM Ad Inventory Agency 69

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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Header Bidding A/B Testing Viewability Ad network 52

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers.

Advertising 52

Advertising Ad Tech Media Agency 52

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Smart-Hub

OCTOBER 3, 2023

This amassed inventory was later categorized and made available to advertisers. Ad networks possess the capability to organize inventory into distinct categories based on specific audience segments. Conversely, exchanges integrate connected DSPs and SSPs predominantly, operating primarily on the RTB framework.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

JUNE 30, 2023

While the program gives creators the chance to earn money without fear of alienating their followers with sponsored spam, some creators argue that this payment model has them making ads for free. Marketers are not required to pay creators an upfront fee, as the performance-based payments are determined by views, clicks and conversions.

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Video Ads Marketing Ad Tech Media 52

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads. Brand marketers — keep watching. Conclusions.

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