VideoWeek

MARCH 27, 2023

The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. “Meanwhile, buyers face significant data validity concerns.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place. Rather, politicians have a high-stakes race to run now. .’

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Martech Series

DECEMBER 16, 2022

This is matched to Audigent’s privacy-safe, cookie-free identifier, providing marketers a precision, 360-degree view of consumers’ choices, preferences, and habits, at scale. Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Digiday

SEPTEMBER 26, 2022

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical). The reason?

Cookies 62

Cookies Ad Tech Ad Exchange Ad Inventory 62

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Pubs are taking the revenue back.

Media 63

Media Advertising Ad Tech Demand Side Platform 63

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Next, you’re releasing Ad Product Taxonomy 1.1 The Content Taxonomy 3.0 mobile I.D.s,

Audience 97

Audience Real Estate Demand Side Platform Food 97

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

MNTN

JULY 15, 2022

To stay competitive in this new era of digital advertising and ads ecosystem, businesses need to take a holistic, innovative approach. CONNECTED TV & STREAMING. TikTok Livestream Shopping Is a Hard Sell for Creators – There are strong signs that livestream shopping is not among the platform’s strengths.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Additionally, PubMatic ranked as the leading independent SSP for publishers monetizing video ad inventory programmatically.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Better start analyzing all your data before the third-party cookies get wiped out!

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” Warner Bros.

Retail 52

Retail Media Non-Profit Ad Tech 52

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 70

Advertising Demand Side Platform Conversion Audience 70

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. They need to start the dialogue.

Advertising 52

Advertising Cookies GDPR Banner 52

Smart-Hub

JANUARY 16, 2024

This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory. However, it is important to remember that cookies are fading away. As for you, your ad exchange must be compliant with data processing standards and privacy regulations as well.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Brid.tv

DECEMBER 28, 2022

First of all, both ad-based and transaction-based monetization strategies are predicted to continue thriving. However, with the death of the third-party cookie silently looming over the advertising industry, data monetization is expected to become increasingly profitable, too. But what changes can we expect to see in 2023?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Meta and Mozilla’s Ad Tech Proposal. Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. This Week on VideoWeek Are Publishers and Buyers Ready for the Demise of Third-Party Cookies? He was previously CEO of Canoe Ventures.

Media 52

Media Pop-Up Agency Advertising 52

Monetize More

SEPTEMBER 15, 2022

Video ad servers primarily facilitate the delivery of in-video ads. This can be done through programmatic methods: targeted videos can be served based on an audience segment’s demographic information collected via cookies, or on the popularity of a particular piece of content among users.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 63

Media Ad Inventory Video Ads Advertising 63

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads. Brand marketers — keep watching. Conclusions.

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