Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Follow Us Many website publishers find the ad yield optimization process quite challenging.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 61

Header Bidding Viewability Impressions CPM 61

PubMatic

OCTOBER 5, 2023

For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers. Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

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CPM Cookies Ad Inventory Video Ads 107

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads.

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Ad network CPC CPM CPA 52

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. “The opportunities are expanding as TV brands shift their business models towards recurring revenues.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment.

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Viewability CPM Ad Inventory Ad Space 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. You should only refresh the ad units the user is currently viewing.

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Header Bidding Viewability Ad network CPM 52

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

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Ad Exchange CPC CPM Affiliates 60

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

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Header Bidding Video Ads Fill rate CPM 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. When a publisher decides to monetize their video content through advertising, they can join a video ad network.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

YieldBird

APRIL 27, 2023

A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered. It works by holding back ad requests until buyers have enough demand to fill the available inventory. Although domain 1 did not significantly reduce requests, the best sample still had only 0.7%

Header Bidding 98

Header Bidding A/B Testing CPM Ad Inventory 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Ad Tech Agency Media Audience 98

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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Header Bidding A/B Testing Viewability Ad network 52

Smart-Hub

OCTOBER 3, 2023

Ad Exchange vs. Ad Network: A Detail Comparison Criteria Ad Network Ad Exchange Principle of Work Aggregates ad inventory from publishers and connects advertisers to suitable placements. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

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Ad Exchange Ad network CPC CPM 64

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers.

Advertising 52

Advertising Ad Tech Media Agency 52

MediaFuse

NOVEMBER 14, 2016

Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. The following settings must be noted and complied with the reporting metrics above: Ad server priority/type. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

YieldBird

APRIL 27, 2023

A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered. It works by holding back ad requests until buyers have enough demand to fill the available inventory. Although domain 1 did not significantly reduce requests, the best sample still had only 0.7%

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. News of the cost generated a slew of memes poking fun at Netflix.

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Media CPM Ad Inventory Agency 61

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few.

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Mobile Ads Fill rate Header Bidding Ad network 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? That can allow your brand to stand out without as many competitors clamoring for attention.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52