Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

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MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

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Header Bidding Ad Exchange Fill rate Demand Side Platform 98

illumin

JANUARY 12, 2024

Meta already makes it incredibly easy to include their ads in your programmatic approach; Facebook ads purchased directly from Facebook’s ad inventory are delivered programmatically. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

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YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

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Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools. Smartclip says that the new feature can replace single spots or an entire ad break within a linear feed.

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Ad Inventory Demand Side Platform Ad Tech Ad Space 59

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Why should demand-side platforms adopt Ad Product Taxonomy right away? .

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VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data. Follow VideoWeek on Twitter and LinkedIn.

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Advendio

DECEMBER 7, 2022

This automated, consistent and secure data flow between systems allows you to manage your entire ad sales process seamlessly and provides publishers with forecasting capabilities that maximize monetization through optimized ad inventory management. Burt Analytics.

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Ad Inventory Demand Side Platform Ad Server Impressions 81

Digiday

FEBRUARY 15, 2023

“The direction these deals are headed is toward helping media agencies activate their products on the supply side, whether that’s through data, analytics or even curation,” said Kyle Dozeman, chief revenue officer of ad tech vendor PubMatic’s Americas business. Second, it’s easier to get these deals done.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.

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Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

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Media Impressions Ad Tech Demand Side Platform 73

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. Anything that dilutes this position is a risk — including ad tech vendors. ” For now, there are no other ad tech vendors in Bloomberg Media’s sights. And why would it? Pubs are taking the revenue back.

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?

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Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

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Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. And there’s a lot of people that were taking some of the cash before it got to them, the value creators.”.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? DSPs also often centralize ad bidding and reporting in one interface. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges.

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Digiday

FEBRUARY 21, 2023

And I don’t need to reserve all my CTV [ad inventory] upfront. In addition to some ad buyers feeling like they have enough access to streaming inventory outside of the upfront market, there’s the rising popularity of programmatic as a means of buying and selling streaming ads.

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Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

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YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. This type of ad exchange guarantees stable CPM to publishers.

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AdvertiseMint

OCTOBER 24, 2023

This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers.

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Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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InMobi

MARCH 12, 2020

Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory.

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