Ad Inventory, Ad Tech and Fashion

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech

Ad Tech Machine Learning Ad Click Ad Targeting

10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.

Video Ads

Video Ads Header Bidding Viewability Fill rate

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech

Ad Tech Agency Media Audience

What are Search Ads and How do they work in 2022?NEW

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads. Brand marketers — keep watching. Conclusions.

Search Advertising

Search Advertising CPC Header Bidding Audience

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising

Advertising Marketing Retail Ad Tech

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Featuring fashion influencer Adeola Patronne, Ready or Not?! Trial Branded Series and Ecommerce Campaign Channel 4 has partnered with cosmetics company e.l.f

Entertainment

Entertainment eCommerce Agency Media

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. Hires of the Week Madhive Names Jon Kaplan CRO Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer.

Viewability

Viewability Non-Profit Agency Ad Tech

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

FEBRUARY 22, 2022

Future of Tech Commission reports US citizens to be in support of a robust federal technology policy. ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Meta and Mozilla’s Ad Tech Proposal.

GDPR

GDPR Cookies Header Bidding Impressions

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. For fashion brand Gap however, the reverse is true. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Warner Bros.

Retail

Retail Media Non-Profit Ad Tech

A Publisher’s Guide to Programmatic Video Advertising

Brid.tv

OCTOBER 1, 2024

What was once a last resort for remnant ad inventory has now become the selling method of choice for publishers big and small. Within programmatic advertising, video ads are the reigning king, with over 50% of programmatic ad spend going to videos. And of course, lets not forget a fast and customizable HTML5 video player.

Advertising

Advertising Video Ads Header Bidding Demand Side Platform

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

APRIL 28, 2023

But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.” Bouygues Telecom Launches Live Shopping TV App French telco Bouygues Telecom has launched a live shopping TV app called B-Live Shopping.

Agency

Agency Ad Exchange Audience Non-Profit

Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. These steps can enhance your ad performance and drive better results during the holiday season.

Header Bidding

Header Bidding Viewability Ad Tech Ad Inventory

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. The Week in Tech tvScientific Raises $25.5

Marketing

Marketing Ad Tech ROI Retail

AdTech Trends

How Google’s Ad Tech Algorithms Shape Our Digital Culture

10 Tips for Publishers: How to Increase Your Video Ad Revenue

Trending Sources

How to Win a Board Game Full of Ad Ops Burning Challenges

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

What are Search Ads and How do they work in 2022?NEW

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

A Publisher’s Guide to Programmatic Video Advertising

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

Maximize Your Holiday Ad Revenue: Top Tips for Publishers

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

Stay Connected