Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Header Bidding Viewability Impressions CPM 65

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. After all, an SSP is more likely to be more attentive to an agency that controls a lot of ad dollars, whereas a demand-side platform doesn’t have to.

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Agency Header Bidding Ad Tech Demand Side Platform 76

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

InMobi

OCTOBER 8, 2021

In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers. “Retail media is not just promoting sales happening on the platform.

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Retail Media Ad Inventory ROI 52

Brid.tv

JULY 26, 2023

Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with TargetVideo’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots.

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Fill rate Ad Inventory Impressions Ad Tech 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

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Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Follow Us Many website publishers find the ad yield optimization process quite challenging.

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Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads.

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Ad network CPC CPM CPA 52

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Inventory accessed (desktop, mobile, in-app). Response Time (header bidding only). Frequency Capping. Daily impression caps.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. How do Supply Side Platforms work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. How do Supply Side Platforms work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. When a publisher decides to monetize their video content through advertising, they can join a video ad network.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Brid.tv

MARCH 7, 2023

Optimizing price floors is all about finding the right balance between getting higher-paying ads and getting any ads at all. Figuring out the right floor values for your ad inventory can take a lot of trial and error, and it’s a task that is never truly done. Managed Ads Service is the right choice.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. The value of your ad inventory only goes up by setting pricing floors.

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Header Bidding Viewability Ad network CPM 52

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

InMobi

FEBRUARY 22, 2022

There is going to be a shift from retailers working with a single supply-side platform to integrating with any number of retail media networks, solution providers and/or retail DSPs (demand-side platforms) to fully maximize the demand for their retail ad inventory and customer access.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

FEBRUARY 16, 2024

Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. This way, optimizing fill rates becomes easier.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

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Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

APRIL 14, 2024

Learn More Force Sound Feature TargetVideo’s newly added video player feature – force sound if possible – when enabled, automatically plays the video sound whenever allowed by the browser or the player environment (on low volume, to keep the experience as user-friendly as possible).

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform supports different types of banner and video ads, making it suitable for all mobile apps.

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Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

OCTOBER 15, 2024

Follow Us Tips for Earning More With Instream Video Ads So we can all agree that instream video ads are pretty great. However, to make sure youre really getting the most out of your ad inventory , there are certain best practices to follow. Here are my top tips & tricks for earning more from instream video ads.

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Video Ads Pop-Up Non-Profit Viewability 40