Ad Inventory, Ad Tech and Food

The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The latest update, Ad Product Taxonomy 1.1, The Content Taxonomy 3.0

Audience

Audience Real Estate Demand Side Platform Food

Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising

Advertising Demand Side Platform Conversion Audience

7 Best Mobile Ad Optimization Strategies

Monetize More

MARCH 14, 2023

Consider Ad Placement : The placement of your mobile ads can have a significant impact on their visibility and engagement. Consider placing ads above the fold, where they are more likely to be seen by users. Want the ad tech industry leaders to optimize your mobile ad inventory? Get started here.

Mobile Ads

Mobile Ads Conversion Rate A/B Testing Click Through Rate

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail

Retail Marketing Audience Media

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Machine Learning

The Importance of Attention Metrics in Digital Advertising

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. So, let’s dive into why attention metrics matter now more than ever.

Viewability

Viewability Advertising Click Through Rate Video Ads

7 Best Mobile Ad Optimization Strategies

Monetize More

MARCH 14, 2023

Consider Ad Placement : The placement of your mobile ads can have a significant impact on their visibility and engagement. Consider placing ads above the fold, where they are more likely to be seen by users. Want the ad tech industry leaders to optimize your mobile ad inventory? Get started here.

Mobile Ads

Mobile Ads Conversion Rate A/B Testing Click Through Rate

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

JUNE 30, 2023

FreeWheel and MediaScience Launch Viewer Experience Research Initiative TV ad tech company FreeWheel has partnered with research firm MediaScience, launching a joint initiative called The Viewer Experience Lab. ShowHeroes Brings Animated Ad Formats to CTV Ad tech firm ShowHeroes has launched custom animation formats for CTV.

Video Ads

Video Ads Marketing Ad Tech Media

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment.

Retail

Retail Agency Media Ad Tech

5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

AUGUST 23, 2023

The personalized ads outperformed standard ads by 128% in CTR, becoming one of poster cases for DCO adoption. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.

Advertising

Advertising Ad Exchange Brand Awareness Impressions

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment

Entertainment eCommerce Agency Media

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising

Advertising Marketing Retail Ad Tech

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

Demand Side Platform

Demand Side Platform Retail Agency Media

The WIR: DAZN Cuts UK Workforce, Facebook Rethinks Paying Publishers, and Google Lobbies Against Canadian Online News Act

VideoWeek

JUNE 10, 2022

GPP was created as one of the products of IAB Tech Lab’s Project Rearc initiative, and it is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. Ampersand Adds Self-Service Incremental Reach. The Week in TV.

Non-Profit

Non-Profit Machine Learning Agency Media

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) FreeWheel acquired the Beeswax DSP in 2020.

Marketing

Marketing Media Entertainment Agency

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

OCTOBER 4, 2024

.” Immediate Launches New First-Party Data Offering ‘Prism’ UK publishing group Immediate, which owns the Radio Times, Good Food, Olive, and Top Gear magazine among other titles, this week announced ‘Prism’, a new first-party data offering.

Advertising

Advertising Ad Tech Agency Audience

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By Captify, IRIS.TV

Advertising

Advertising Entertainment Media Non-Profit

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. So [viewers] can click to buy all the food for a recipe they watch.”

Advertising

Advertising GDPR Media Audience

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing

Marketing Ad Tech ROI Retail

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing

Marketing Media Ad Tech Entertainment

The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

VideoWeek

JULY 5, 2024

ISBA’s director general Phil Smith asked that Labour continue the UK’s existing system of self and co-regulation for advertising content, and asked for clarity on regulation over food and drink advertising. “Many brands are already having to plan ad campaigns without the finalised rules and guidance they need.

Call for Action

Call for Action Media Cookies Audience

AdTech Trends

The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers

Trending Sources

7 Best Mobile Ad Optimization Strategies

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

The Importance of Attention Metrics in Digital Advertising

7 Best Mobile Ad Optimization Strategies

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats

The WIR: DAZN Cuts UK Workforce, Facebook Rethinks Paying Publishers, and Google Lobbies Against Canadian Online News Act

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

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