Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. But let’s dive headfirst into this bidding auction.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions. At least that’s the theory.

Ad Tech 72

Ad Tech Marketing Impressions Ad Inventory 72

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

Media 72

Media Impressions Ad Tech Demand Side Platform 72

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 69

Ad Tech Impressions Ad Exchange Ad Inventory 69

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Ad Monsters

DECEMBER 10, 2024

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away. CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 78

Agency Header Bidding Ad Tech Demand Side Platform 78

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Yieldlab is a leading supply-side platform (SSP) that enables publishers to optimize advertising revenue and effectively manage their entire omnichannel ad inventory. Burt Analytics.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

PubMatic

SEPTEMBER 28, 2022

When publishers include these signals in their bid requests, advertisers gain a much better understanding of the impressions they are bidding on. advertisers are familiar with content object signals and use them to purchase CTV/OTT video ad inventory.

Advertising 84

Advertising Video Ads Impressions Ad Inventory 84

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Historically, it has been used by competitors of Google to reclaim their stake in the auctions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Brid.tv

JULY 26, 2023

Now, with the “Call Ad Again” option, when the user clicks on the player to start the video playback, the player will make another ad call to attempt to serve a pre-roll ad again. This way, you can boost the chances of the visitor seeing an ad and use your ad inventory to the fullest.

Fill rate 98

Fill rate Ad Inventory Impressions Ad Tech 98

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. Anything that dilutes this position is a risk — including ad tech vendors. ” For now, there are no other ad tech vendors in Bloomberg Media’s sights. And why would it? Pubs are taking the revenue back.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

NOVEMBER 11, 2022

MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year.

Ad Inventory 52

Ad Inventory Ad Tech Impressions Advertising 52

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

NOVEMBER 28, 2022

Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Is Google Ad Manager an ad server?

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. 3,000,000 impressions filled.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Digiday

APRIL 10, 2023

People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. Where those concerns originate from is The Trade Desk’s efforts to consolidate its buying power into fewer but better paths to programmatic inventory. Some ad tech execs say no.

Advertising 69

Advertising Ad Tech Ad Exchange Ad Inventory 69

MediaFuse

NOVEMBER 29, 2016

This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources. The unified auction results in the highest bidder winning the impression. A header bidder driven programmatic strategy changes programmatic/ad ops in many ways.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52