InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

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Basis

JUNE 1, 2023

With advertising in flux, Twitter is outsourcing ad monetization to ad tech [:03] Just weeks after introducing former NBCUniversal media exec Linda Yaccarino as its new CEO, Twitter has begun testing the sale of mobile ad inventory through adtech marketplace Inmobi, signaling a potential move away from its former walled-garden status.

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InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

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Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry.

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Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry.

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Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. For instance, publishers can set different prices for different ad formats and placements. GET STARTED Why Choose AVOD?

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. AdTech Ecosystem: What is it and Who is it For?

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Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). How to measure the success of programmatic mobile ads?

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PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Additionally, PubMatic ranked as the leading independent SSP for publishers monetizing video ad inventory programmatically.

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Brid.tv

OCTOBER 8, 2024

If your price floors are too high, the pool of advertisers willing to buy your ad inventory will be small. Keep in mind that this logic goes both ways if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

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Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

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InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

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Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps.

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InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem. To achieve this, you should implement ad formats seamlessly integrated into the content and not interfere with the browsing experience. SmartHub's Features Have No Limits!

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VideoWeek

JUNE 10, 2022

GPP was created as one of the products of IAB Tech Lab’s Project Rearc initiative, and it is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

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illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Based on 11 job listings, the “PubTech” unit will sit within Amazon Ads, with the aim of growing revenues at Twitch, Freevee and FireTV.

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