Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

DECEMBER 15, 2023

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. The account includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

Ad Tech 52

Ad Tech Agency Media Retail 52

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52