Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. By giving these ads an interactive touch (e.g.,

Advertising 52

Advertising Non-Profit Retargeting Audience 52

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? Start by engaging and retargeting prospects already in your funnel and attempt to convert them at all costs.

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Smart-Hub

MARCH 19, 2024

Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. If a user has already interacted with a brand somehow, a display ad can easily remind them about the company and its products. It may seem that native ads are much more effective than display campaigns.

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illumin

JANUARY 22, 2024

These algorithms are constantly improving and evolving, allowing advertisers to deliver highly targeted ad campaigns that generate better results. Another important feature of meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch. Digital Remedy Is Your OTT Marketing Provider.

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Brand Awareness Non-Profit Audience Impressions 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

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Smart-Hub

AUGUST 23, 2023

As the campaign’s objective was to reach the right customers in the right places with relevant content, ads were placed directly next to articles on similar topics that their target audience was already reading. This enabled The Economist to identify new users whose online behaviors showed their intention to buy a subscription.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. Meta and Mozilla’s Ad Tech Proposal.

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

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illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

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Advertising Marketing Ad Inventory Impressions 105

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

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CPM Audience Ad Inventory Retargeting 52

Monetize More

FEBRUARY 7, 2023

a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences. FLEDGE Google Fledge is a cookieless alternative for publishers and advertisers looking to retarget their audience.

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