The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment.

Retail 52

Retail Agency Media Ad Tech 52

Smart-Hub

AUGUST 23, 2023

Successful examples of programmatic advertising campaigns include Spotify’s use of Programmatic Guaranteed Deals for various ad formats and Airbnb’s strategic shift from search advertising to brand advertising. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52