Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

Ad Inventory 290

Ad Inventory Fashion Advertising Marketing 290

Adweek

JUNE 19, 2024

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.

Ad Inventory 306

Ad Inventory Advertising 306

Adweek

AUGUST 6, 2024

Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.

Ad Inventory 356

Ad Inventory Advertising Ad Tech 356

Digiday

JANUARY 8, 2025

Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Its two holiday games each drew an average of 26.5 million U.S.

Ad Inventory 82

Ad Inventory Advertising Media Agency 82

AdExchanger

MARCH 28, 2024

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

Ad Inventory 113

Ad Inventory Advertising 113

Exchange Wire

FEBRUARY 4, 2025

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [.]

Ad Inventory 52

Ad Inventory Agency Advertising 52

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

JANUARY 29, 2024

BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory. The move comes at a timely point for the digital publisher: BuzzFeed needs to boost its ad sales. The company reported digital advertising revenue was down 35% year over year in its Q3 earnings report on Nov. 2, 2023, bringing in $32.6

Ad Inventory 91

Ad Inventory Advertising Media Marketing 91

Adweek

FEBRUARY 25, 2025

Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report, The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend.

Ad Inventory 213

Ad Inventory Advertising Media Marketing 213

AdExchanger

OCTOBER 20, 2024

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing.

Ad Inventory 98

Ad Inventory Advertising 98

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 64

Demand Side Platform Advertising Ad Inventory Ad Tech 64

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 106

Media Ad Tech Retail Display Advertising 106

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is.

Advertising 116

Advertising Ad Inventory MarTech Ad Tech 116

MNTN

NOVEMBER 22, 2024

CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples. The ad creatively showcased MNTN’s capabilities while keeping viewers entertained.

Advertising 52

Advertising Finance Ad Inventory Audience 52

MNTN

FEBRUARY 11, 2025

Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. Below is everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Ad Monsters

NOVEMBER 12, 2024

Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Publishers include Discovery and FOX.

Advertising 105

Advertising Manufacturing Ad Inventory Impressions 105

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Video advertising saw 10.6% Image: IAB/PwC Internet Ad Revenue Report, FY 2023.

Advertising 119

Advertising Retail Ad Inventory Cookies 119

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. This auction-based system helps publishers get the best value for their available inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Leverage TikTok search ads.

ROI 126

ROI Media Audience Ad Inventory 126

Ad Monsters

NOVEMBER 14, 2024

It’s not just about reach; it’s about engaging audiences that are valuable to us and to advertisers,” they said. One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By

Audience 115

Audience Media Ad Inventory Cookies 115

Martech

DECEMBER 21, 2021

For instance, Microsoft’s long-term partner Taboola today announced a new native bidding service intended to expand its open real-time bidding (RTB) to social networks and display ad inventory. which precludes them from accessing a lot of direct advertiser and publisher budgets,” said Shiv Gupta, Managing Partner, U of Digital.

Advertising 121

Advertising Ad Inventory Cookies Media 121

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Exchange Wire

OCTOBER 7, 2024

The post Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties appeared first on ExchangeWire.com.

Ad Inventory 52

Ad Inventory Media Advertising 52

Digiday

MAY 15, 2024

YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.

Advertising 92

Advertising Fashion Ad Inventory Agency 92

Martech

MAY 21, 2024

Soon, advertisers will be able to upload their brand guidelines, including font, colors and image reference points, to help automatically generate new asset variations that remain on-brand. Performance Max campaigns can be used across all of Google’s ad inventory. Performance Max creative controls. Image editing.

Advertising 122

Advertising Marketing Retail Ad Inventory 122

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.”

Advertising 105

Advertising Ad Inventory ROI MarTech 105

Digiday

MAY 30, 2023

Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Meanwhile, the ads team, despite encountering obstacles, are persevering.

Ad Tech 101

Ad Tech Advertising Ad Inventory Media 101

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

Ad Inventory 129

Ad Inventory Audience Advertising 129

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Is this about controlling CTV ad inventory? For advertisers, that’s the holy grail of targeting.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111