Ad Inventory Advertising Cookies 
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
JANUARY 31, 2024
Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Everyone’s got a plan to weather the storm — or perhaps even take advantage of it.
Ad Monsters
NOVEMBER 14, 2024
It’s not just about reach; it’s about engaging audiences that are valuable to us and to advertisers,” they said. One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.
Ad Monsters
NOVEMBER 12, 2024
Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.
Martech
DECEMBER 21, 2021
Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. Read next: Samsung Ads rolls out data partnership with major marketing platforms. algorithmic optimization, etc.)
Expert insights. Personalized for you.
59 
Let's personalize your content