Best Buy and CNET Are Combining Their Ad Inventory
Adweek
APRIL 25, 2024
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.
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PMC Will Sell Vox Media Ad Inventory in Canada
Adweek
MARCH 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.
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Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Exchange Wire
OCTOBER 7, 2024
Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [.]
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BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers
Digiday
JANUARY 29, 2024
BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.
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Transform On-Site Display Challenges into Commerce Media Triumphs
PubMatic
NOVEMBER 13, 2024
As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.
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Maximizing your B2B paid media ROI with alternative platforms
Martech
NOVEMBER 8, 2024
As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.
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Retailers have become premium suppliers of ad inventory
Digiday
MARCH 6, 2023
Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down. The biggest retailers in the U.S. in the last six months.
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Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum
Ad Monsters
NOVEMBER 14, 2024
Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.
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DMEXCO 2024 Recap: Digital Advertising and Programmatic in Europe and Media Trends for 2025
Relevant-Digital
SEPTEMBER 25, 2024
This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.
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Internet advertising up 7.3%, reaching record high in U.S.
Martech
APRIL 16, 2024
internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
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How agencies are tackling growing sports media fragmentation
Digiday
FEBRUARY 22, 2024
Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%
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Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem
Ad Monsters
SEPTEMBER 10, 2024
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Is this about controlling CTV ad inventory? For advertisers, that’s the holy grail of targeting.
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.
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Why Wonder Media Network won’t sell its podcast ad inventory programmatically
Digiday
SEPTEMBER 20, 2022
Advertising is taking a hit from the economic slowdown. For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. For Wonder Media Network, however, programmatic advertising isn’t part of its inventory.
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Frequence Adds Digital Audio To Its Local Media Repertoire
AdExchanger
OCTOBER 31, 2023
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.
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Inside YouTube’s 2024 upfront pitch to advertisers
Digiday
MAY 15, 2024
YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Principal Media: Explained
VideoWeek
JULY 8, 2024
The use of principal media is growing, according to the ANA, with 41 percent of marketers expecting to use principal media over the next year. But where the rise of a practice might usually correspond with increased understanding of that area, there appears to be a knowledge gap around what principal media actually entails.
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?
2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
Martech Series
MARCH 7, 2023
Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.
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OOH Advertising and Its Evolution
Martech Series
MARCH 2, 2023
There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.
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Amid political ad blitz, brands can hack the media landscape by Optimove
Martech
SEPTEMBER 18, 2024
presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. The 2024 U.S. According to Pew Research , “about six in ten U.S.
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6 Questions About Made-For-Advertising Websites
Basis
DECEMBER 7, 2023
These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them?
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What Is CPM and How It Shapes Your Advertising Strategy
Brid.tv
SEPTEMBER 25, 2024
What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. This helps you avoid overpaying for ad inventory. Why Use CPM?
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With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday
MAY 30, 2023
Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Meanwhile, the ads team, despite encountering obstacles, are persevering. Continue reading this article on digiday.com.
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The Trade Desk shuts advertisers’ access to Yahoo’s video content
Digiday
JUNE 21, 2024
The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Instagram unveils two new advertising channels
Martech
MARCH 22, 2023
Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Get MarTech! In your inbox.
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Advertising on X right now might not be all bad – for some
Digiday
DECEMBER 3, 2023
Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.
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How Publishers and Advertisers Can Activate Sell-Side Targeting
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.
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The Role of Targeted Advertising Algorithms in Programmatic Media Buying
Smart-Hub
JANUARY 16, 2024
The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What role do advertising algorithms play? What should you consider as an ad exchange owner?
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
Martech Series
MARCH 7, 2023
Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.
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Retailers invest in GenAI and media networks
Martech
AUGUST 18, 2023
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.
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Online Media vs. Traditional Media — Which Is Superior?
Brid.tv
APRIL 11, 2024
For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?
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Cooler Screens expands in-store retail media presence
Martech
JANUARY 17, 2023
They also provide an opportunity for advertisers to nudge shoppers toward their products. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Integrated screens around the store. Get MarTech! In your inbox.
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Introduction to Programmatic Advertising | What is Programmatic Advertising?
Ad Ops Hero
MARCH 25, 2023
Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.
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Why in-game advertising companies see potential benefits in the death of the third-party cookie
Digiday
JANUARY 31, 2024
That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?
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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
Martech
DECEMBER 21, 2021
The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Read next: Samsung Ads rolls out data partnership with major marketing platforms. Why we care.
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User-Generated Content in Advertising Campaigns – How and Why to Do It
Brid.tv
DECEMBER 26, 2023
User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?
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How made-for-advertising publishers are stopping the ad industry’s sustainability goals
Digiday
JUNE 4, 2023
And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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The evolution of the great ‘curation’ tussle in ad tech
Digiday
OCTOBER 23, 2024
The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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ITV Sees Ad Revenues Stall Amid Advertiser Uncertainty Over UK Budget
VideoWeek
NOVEMBER 7, 2024
Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory. billion hours.
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B2B Programmatic Advertising: Complete Guide for Marketers
MNTN
FEBRUARY 14, 2024
The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?
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TiVo is Bringing In-Car Media into the Cross-Screen Mix
VideoWeek
MAY 21, 2024
TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.
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