Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Is this about controlling CTV ad inventory? For advertisers, that’s the holy grail of targeting.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%

Agency 86

Agency Media Ad Inventory Audience 86

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.

Media 78

Media Ad Inventory Advertising 78

VideoWeek

JULY 8, 2024

The use of principal media is growing, according to the ANA, with 41 percent of marketers expecting to use principal media over the next year. But where the rise of a practice might usually correspond with increased understanding of that area, there appears to be a knowledge gap around what principal media actually entails.

Media 59

Media Ad Inventory Agency Ad network 59

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.

Advertising 100

Advertising Retail Ad Inventory Media 100

Digiday

MAY 15, 2024

YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 86

Advertising Fashion Ad Inventory Agency 86

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

SEPTEMBER 20, 2022

Advertising is taking a hit from the economic slowdown. For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. For Wonder Media Network, however, programmatic advertising isn’t part of its inventory.

Ad Inventory 57

Ad Inventory Media CPM Ad Space 57

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 72

Media Advertising Ad Inventory MarTech 72

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them?

Advertising 84

Advertising Pop-Up Impressions Ad Inventory 84

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. This helps you avoid overpaying for ad inventory. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. The 2024 U.S. According to Pew Research , “about six in ten U.S.

Media 67

Media Ad Inventory Electronics Audience 67

Digiday

MAY 30, 2023

Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Meanwhile, the ads team, despite encountering obstacles, are persevering. Continue reading this article on digiday.com.

Ad Tech 100

Ad Tech Advertising Ad Inventory Media 100

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 59

Audience Media Ad Inventory Cookies 59

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What role do advertising algorithms play? What should you consider as an ad exchange owner?

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 52

Media Advertising Ad Inventory Marketing 52

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

Advertising 85

Advertising Ad Inventory Ad Space Media 85

Digiday

JUNE 21, 2024

The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 48

Demand Side Platform Ad Inventory Advertising Media 48

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Retail 91

Retail Media Ad Inventory MarTech 91

Digiday

JANUARY 31, 2024

That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

Cookies 91

Cookies Advertising Ad Inventory Impressions 91

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Get MarTech! In your inbox.

Advertising 84

Advertising Ad Inventory ROI MarTech 84

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 79

Ad Tech Ad Inventory Audience Media 79

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

Advertising 98

Advertising Conversion Rate Audience Video Ads 98

Digiday

JUNE 4, 2023

And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 68

Advertising Ad Inventory Media Agency 68

VideoWeek

NOVEMBER 7, 2024

Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory. billion hours.

Advertising 52

Advertising Ad Inventory Audience Media 52

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Integrated screens around the store. Get MarTech! In your inbox.

Retail 91

Retail Media eCommerce Ad Inventory 91

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising 107

Advertising Marketing Ad Exchange Retail 107

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

VideoWeek

MAY 21, 2024

TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.

Media 52

Media Entertainment Ad Inventory Advertising 52

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September. Planet V 2.0

Retail 59

Retail Media Ad Inventory Advertising 59