RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.
Martech
JUNE 29, 2022
In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
DECEMBER 29, 2022
Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Foster relationships with advertisers: Building strong relationships with advertisers can lead to long-term, lucrative partnerships.
Martech Series
SEPTEMBER 13, 2022
Unusual increase in affiliate or publisher attribution sales. Affiliates or publishers are always looking for ways to trick the attribution system. To do this, they’ll often use various ad fraud techniques to mimic the required human action to complete the process.
Monetize More
DECEMBER 29, 2022
This may be accomplished by finding out metrics like the average time spent on a page or bounce rate, as well as other engagement metrics such as affiliate link clicks, etc. For instance, you might notice later that skippable ad insertions are fetching lower CPMs (let’s say around $9.99).
Oko
JULY 12, 2024
Individual partners, like OKO Digital, can also grant access to other exclusive ad exchanges and marketplaces around the Web. The more ad exchanges you’re a part of, the more programmatic bidding on your ad inventory, and the higher CPMs you can command for that inventory. back to your efforts.
Monetize More
DECEMBER 25, 2022
These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. Affiliate Marketing. Affiliate marketing is a powerful and effective monetization tactic for your gaming site. In-Player Advertising.
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