Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking
Exchange Wire
FEBRUARY 4, 2025
The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.
It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory
AdExchanger
MAY 9, 2023
Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger. The media industry has a junk food problem.
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For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
AdExchanger
FEBRUARY 7, 2025
Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger. What makes fans tick?
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Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Digiday
JANUARY 8, 2025
viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. They proved that they can handle the NFL, said Adam Schwartz, svp, director of video investment, sports at media agency Horizon Media. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. million U.S.
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How agencies are tackling growing sports media fragmentation
Digiday
FEBRUARY 22, 2024
Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% Continue reading this article on digiday.com.
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Admixer Is Now Offering Opera Ad Inventory
Admixer
JUNE 11, 2020
Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.
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Buyers Can Now Target High-Attention Inventory In The Trade Desk
AdExchanger
OCTOBER 8, 2024
And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.
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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
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Why SSP consolidation driven by agencies is benefiting the larger SSPs
Digiday
FEBRUARY 15, 2023
It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Ad Exchange: What Is It & How Does It Work?
MNTN
JANUARY 22, 2025
Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.
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Inside YouTube’s 2024 upfront pitch to advertisers
Digiday
MAY 15, 2024
So the need to make that upfront commitment — there’s not really the scarcity element to it,” said an agency executive who had been briefed on YouTube’s latest upfront pitch. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.
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Gartner: Marketing budgets slashed in 2021
Martech
SEPTEMBER 2, 2021
29% of work outsourced to agencies has been brought in-house. . That has meant the re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
Digiday
APRIL 22, 2024
This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
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Spotify’s ad tech rebrand: everything you need to know
illumin
AUGUST 30, 2024
This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.
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There is a new definition for MFAs, but it’s meant to be open to interpretation
Digiday
OCTOBER 2, 2023
For months, the term made-for-advertising (MFA ) has been ricocheting throughout the media and advertising industries, getting buyers up in arms about cheap ad inventory that doesn’t deliver much in the way of a return on investment. But people realized that the term existed without a standardized definition , causing confusion.
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What’s the Difference Between SPO and DPO?
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.
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Marketers question TikTok ban refunds ahead of Supreme Court debate
Digiday
JANUARY 9, 2025
As the go-to guy for managing client ad spend at his agency, he needed clarity ahead of a critical moment for the app, the looming federal deadline that could force ByteDance to sell TikTok or face a U.S. TikTok reps were offering make-goods to advertisers locking in ad inventory through the end of the second quarter.
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How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
Digiday
SEPTEMBER 6, 2022
The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”. And now here we are today.
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How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?
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Netflix lets advertisers take their money back after missing viewership targets
Digiday
DECEMBER 14, 2022
Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. So they’re literally giving the money back,” said one of the agency executives.
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How To Design and Build an SSP and an Ad Exchange
Clearcode
JULY 13, 2023
An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. What’s the Difference Between an SSP and Ad Exchange?
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6 Questions About Made-For-Advertising Websites
Basis
DECEMBER 7, 2023
Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. But if I were a business owner working with an agency, I would ask, “OK, you generated this many impressions, but what impact did they make?” What Is a Made-For-Advertising Website?
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ADvendio’s Connections for Comprehensive Reporting
Advendio
DECEMBER 7, 2022
Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform. Burt Analytics.
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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’ve made significant investments in our technology platform to serve ads for the entire company,” LaBerge added. But a second agency executive said they have noticed the impact.
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. How Does a DSP Work?
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
Digiday
JUNE 4, 2023
And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. For many publishers, sustainability has become a key pillar within their company mission statements.
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What Is an Ad Exchange?
SODP
MAY 30, 2023
This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?
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Best Programmatic Advertising Agency: Top 6 Choices for 2022
Single Grain
JUNE 30, 2022
To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!
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Principal Media: Explained
VideoWeek
JULY 8, 2024
And with 24 percent of its practitioners expecting to increase the use of principal media over the next year, advertisers are looking to better understand how it works – and what it means for the role of the agency. The practice stems from budgetary pressures being placed on agencies, who have seen their fees reduced over time.
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Elon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy
Ad Monsters
NOVEMBER 7, 2022
Advertisers and agencies should not have to speculate for one single second whether Twitter is still a legitimate media business or if Elon is just doing it all for the lulz. While Twitter may be the ad world’s main object of ire at the moment, it’s certainly not an isolated case. Many are rightly walking away from the table entirely.
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Happy Labor Day weekend: Friday’s Daily Brief
Martech
SEPTEMBER 3, 2021
That has meant re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. With exceptional downward pressure on their overall budget, they still have to spend adequately on the digital channels which have become all-important and the marketing technology that powers them.
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The AOP says Verification Vendors are Stealing Publishers’ IP
VideoWeek
MARCH 27, 2023
The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. “Meanwhile, buyers face significant data validity concerns.
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Martech
APRIL 20, 2023
Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. That means that most of the ads served to customers during their journey are endemic products, ones that can be bought at Home Depot.
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Benefits of Programmatic Direct for Publishers
Brid.tv
APRIL 17, 2024
Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.
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Ad Fragmentation’s Final Days: 5 Minutes With… Simon Kvist Gaulshøj
Martech Series
NOVEMBER 23, 2022
In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery.
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The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova
VideoWeek
MARCH 26, 2025
Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.
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Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?
Monetize More
JULY 12, 2022
Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects.
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Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]
Monetize More
MAY 10, 2022
In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. Spam-free ads.
Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory
Digiday
JANUARY 4, 2023
The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Kristi Argyilan, svp of retail media at Albertsons Companies, added that the partnership moves the retail media business forward. “The
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Roundtable: Building Basis
Basis
OCTOBER 25, 2022
Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. The primary goal is to really to help brands and agencies scale out. For agencies, we want to help them support more clients and more business and meet their goals. Take Basis, for example.
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Future of TV Briefing: Flexibility set to be an upfront focal point yet again
Digiday
FEBRUARY 21, 2023
Upfront flexing Linear TV’s share of streaming watch time YouTube’s CEO steps down, Amazon Studios faces an uncertain future, how many people actually watched the Super Bowl and more Upfront flexing The key hits: Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms.
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