Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek. percent, and only video revenues were down by 3.6

Retail 98

Retail Marketing Audience Media 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation. Other benefits include: Scale.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Marketing 101

Marketing Affiliates CPA ROI 101

Martech Series

DECEMBER 16, 2022

This is matched to Audigent’s privacy-safe, cookie-free identifier, providing marketers a precision, 360-degree view of consumers’ choices, preferences, and habits, at scale. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 95

Advertising Impressions CPM Cookies 95

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. It covers 32 markets and provides insights from various stakeholders, including advertisers, publishers, and media agencies.

Media 52

Media Advertising Retail Cookies 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 24, 2022

Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK. This expands the relationship between the two businesses, which already saw NBCUniversal act as the exclusive reseller for Apple’s inventory in the US. The Week For Agencies. This Week on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

JANUARY 12, 2024

Stagwell’s SmartAssets AI Tool Stagwell (STGW), a transforming marketing agency, has also launched a new AI tool, SmartAssets, that caught everyone’s attention at CES 2024. This new AI tool extracts creative elements from ads, analyzes performance data, and optimizes future ads instantly for effective advertising.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Digiday

FEBRUARY 2, 2023

In this new Q&A, Keith Bryan, president at Best Buy Ads, spoke with the Custom in-house agency at Digiday Media about how organizations approach RMNs and navigate new opportunities in the space. RMNs are for any organization that believes they have an opportunity to capitalize on first-party data with the deprecation of cookies.

Retail 68

Retail Media Retargeting Ad Inventory 68

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

JULY 15, 2016

While mobile video ads are more widely seen than other video ads, marketers need to be cognizant of the fact that they may be seen in silent mode. Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

APRIL 4, 2023

Once they see that the segment performs, the bidders can also use the PMP to expand their cookie pools and bid on the same users on other sites. In that case, there are potential gains available from reaching out to major agencies and advertisers and asking them to whitelist you on the open auction.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times.

Pop-Up 52

Pop-Up Media Agency Advertising 52

InMobi

APRIL 11, 2022

In most cases there is a generic digital umbrella team in an agency group, and there might be some mobile specialists, but they're all interconnected. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs.

Advertising 52

Advertising Cookies GDPR Banner 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

NOVEMBER 8, 2022

Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure]. The TV ad revenue decline was symptomatic of both lower ad prices and less ad inventory. It’s projection.”. Identity issues. Streaming money pit.

Affiliates 67

Affiliates Ad Ops Audience Ad Inventory 67

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. Warner Bros. Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Healthcare 52

Monetize More

SEPTEMBER 30, 2022

However, this doesn’t always mean they can provide the best value for publishers’ inventory. Google AdMob, which accounts for the majority of demand for in-app ad inventory, shouldn’t be left behind. Better start analyzing all your data before the third-party cookies get wiped out! Direct Deals.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

AdvertiseMint

JANUARY 24, 2024

This means your ads get in front of people who are more likely to be interested, and it happens super fast. No more waiting around or guessing where to put your ads. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform offers a variety of ad formats as well.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

FEBRUARY 22, 2023

“As of today, Safari earns $1 for every $3 that I earn on Chrome, with the same exact footprint and the same exact demand stack,” said Justin Wohl, CRO of Salon, who has been watching this ratio become more and more dramatic since May 2020 when Apple updated its internet browser (Safari) with full third-party cookie blocking.

Media 69

Media Non-Profit Conversion SEO 69