Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 2020 was $1.45, $0.04 more than the average in Jan. tumble to $1.21, per the data.

CPM 69

CPM Impressions Media Ad Inventory 69

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 95

Advertising Impressions CPM Cookies 95

VideoWeek

JUNE 24, 2022

Digital advertising consultancy TPA Digital launched TPA Labs on Thursday, a new technical service for advertisers and operators to quickly test and implement ad tech solutions. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. Agency holding companies] will always be competitors. Direct quote.

Media 69

Media CPM Ad Inventory Agency 69

InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Agencies find and work with publishers and influencers on performance-based campaigns. consultants, agencies, customers), track their performance and get paid for results.

Marketing 101

Marketing Affiliates CPA ROI 101

Digiday

JANUARY 31, 2023

Shorts ads have primarily been aimed at direct-response advertisers as brand advertisers wait on audience growth, improved controls and more robust reporting. Despite the limitations, agency executives expect advertiser investment in Shorts ads to increase. “It’s efficient CPMs, efficient view costs. .”

Advertising 69

Advertising Agency Video Ads Audience 69

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Monetize More

AUGUST 5, 2022

The CPM rates for publishers and broadcasters have been steadily declining since Q2, and this trend doesn’t seem to be slowing down anytime soon. Advertisers too are feeling the heat from this slowdown; they’ve seen CPMs plummet by as much as 50 percent since March 2022, according to AdExchanger research reported in Digiday.

Ad Inventory 52

Ad Inventory Ad network CPM Banner 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 4, 2023

Set up exclusive deals : Preferred Deals and Curated Marketplaces offer exclusive access to premium inventory and help to increase revenue potential. Publishers can negotiate with select buyers to offer inventory at a fixed price. The bidder doesn’t get anything they can’t get on open auction.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Marketers Incredulous Over Netflix Ad Offering. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! Their ad format is pretty similar to MGID, Taboola, and Revcontent formats. just like here below!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. With ad stack consulting publishers get constant support from the Recrue Media team to optimize their ad stack across different ad types such as display, native, video, and more.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Some businesses may start asking their marketing teams to decrease investment as a result. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount. in billings in 2023.

Advertising 52

Advertising Ad Tech Media Agency 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Creative quality plays a decisive role in the success of your ad campaigns.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digiday

FEBRUARY 22, 2023

At the very least, “I still do better if I can move someone from Safari to Chrome, where I’ll get 3X the CPM on them [that I’m] currently [getting],” he said. In the meantime, Wohl’s team is working on a makeshift solution that will address Salon’s audience on Safari with the problem at hand.

Media 69

Media Non-Profit Conversion SEO 69

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Which format is most profitable?

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Ad Examples TripleLift Ad Example #1 TripleLift Ad Example #2 TripleLift Ad Example #3 TripleLift Pros Their creative capabilities are top-notch. Their ads blend seamlessly into all native environments. This is especially powerful for agencies looking to make a positive brand impact.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JUNE 10, 2022

GroupM, Publicis Media, Omnicom Media Group, and IPG/Magna are said to be the most active media agencies, as is the largest independent buyer, Horizon Media. Fox, meanwhile, has generally less ad inventory to sell than the other major sellers — and in this market that’s giving the company less leverage, said a buyer.

Media 75

Media CPM Fashion Agency 75

Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52