Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu. For now, the platform is limited to PC games, but its sights are set on the console market.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. The Week For Agencies. Roku has named Fox Entertainment CEO Charlie Collier as its new president.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

JANUARY 31, 2023

As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media. In the fourth quarter, ad spending on Snapchat rose just 3% compared to the previous quarter, and only 7% on the same period a year ago.

Advertising 69

Advertising Impressions Agency Banner 69

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. Agency holding companies] will always be competitors. Antoinette Siu.

Media 69

Media CPM Ad Inventory Agency 69

Digiday

JANUARY 31, 2023

Shorts ads have primarily been aimed at direct-response advertisers as brand advertisers wait on audience growth, improved controls and more robust reporting. Despite the limitations, agency executives expect advertiser investment in Shorts ads to increase. “It’s increasing. But it’s a little quicker.

Advertising 69

Advertising Agency Video Ads Audience 69

Digiday

FEBRUARY 2, 2023

In this new Q&A, Keith Bryan, president at Best Buy Ads, spoke with the Custom in-house agency at Digiday Media about how organizations approach RMNs and navigate new opportunities in the space. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 68

Retail Media Retargeting Ad Inventory 68

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. While mobile video ads are more widely seen than other video ads, marketers need to be cognizant of the fact that they may be seen in silent mode.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. ” Nonetheless even in its current state, the tool would have significant uses for the industry. percent, and PPF’s to 29.29

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

MAY 21, 2019

In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads. When will mobile app ad spending overtake TV ad spending? 28 percent of people will uninstall an app 30 days after they originally downloaded it.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

FEBRUARY 22, 2023

Numbers to know $388 Million : The amount Penn Entertainment paid to buy the remaining stake of Barstool Sports, which the gambling operator now fully owns. In total, Penn Entertainment spent $551 million on the digital media company. 10%: The percentage of NPR’s 1,100 staffers that will be impacted by layoffs.

Media 69

Media Non-Profit Conversion SEO 69

Digiday

JANUARY 3, 2023

Or does it create an opening for newer forms of entertainment to take hold? For starters, the traditional TV ad sellers continue to accumulate more streaming ad inventory. Or does this correction create new opportunities for producers to come up with new creative concepts given the financial constraints?

Audience 79

Audience Advertising Ad Inventory Entertainment 79

VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount. in billings in 2023.

Advertising 52

Advertising Ad Tech Media Agency 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. The Week For Brands & Agencies Dentsu Reports 4.7

Ad Tech 52

Ad Tech Audience Agency Media 52

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag. The Logistics of Ad Buying.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. AAR has been appointed to handle the search for a new agency partner. drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! That’s right, but let’s discover more about AdsKeeper’s Company !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Martech

DECEMBER 29, 2022

Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We Changes in adtech tend to initiate from the economic power of the buy-side and then get pushed through the ecosystem,” said Curt Larson, Chief Product Officer at omnichannel ad exchange Sharethrough.

Advertising 117

Advertising Media Audience Ad Exchange 117

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” The Week For Agencies.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

DECEMBER 15, 2023

Last week, the TV measurement body announced it had handed ad reporting duties to Clearcast, potentially reducing log time for ads to around eight hours after broadcast. X Ad Revenues Down by More Than $2 Billion X (formerly Twitter) is on track to bring in $2.5 billion in ad revenues this year, down from over $4.5

Ad Tech 52

Ad Tech Agency Media Retail 52

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. Paramount’s CBS will rely on alternative audience data from VideoAmp, according to Forbes.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. Warner Bros. Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Ad Tech 52