Ad Inventory, Agency and Manufacturing

What Is an Ad Exchange?

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange

Ad Exchange Ad Inventory Ad Space Ad network

CTV to Generate $20 Billion in US Ad Revenues This Year

VideoWeek

MARCH 25, 2024

The economist singled out Amazon Prime Video, whose new ad-supported tier will generate “a lot of revenue” for its parent company. But Weiser noted that those gains will primarily come at the expense of other owners of traditional TV ad inventory, rather than bringing new spend into the TV category.

Manufacturing

Manufacturing Retail eCommerce Ad Inventory

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail

Retail Marketing Audience Media

Spotlight Series: Hassan Babajane at TVision

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. Our data enables the entire media ecosystem to better value inventory. However, a large amount of ad inventory is priced the same no matter where or when it airs. Can you tell us more about that?

Viewability

Viewability Manufacturing Ad Inventory Impressions

Media Briefing: How publishers plan to attract in-quarter ad spending

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media

Media Ad Inventory Video Ads Advertising

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. The Trade Desk did not comment. Warner Bros. Read more on VideoWeek.

Retail

Retail Media Non-Profit Healthcare

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing

Marketing Media Entertainment Agency

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech

Ad Tech eCommerce Agency Media

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. billion is spent on pitching each year, despite the fact that brands often end up choosing an agency based on cost.

Advertising

Advertising Entertainment Media Non-Profit

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

Samsung Ads Europe is the first company to publicly announce the results of using DV’s CTV viewability measurement solution, the companies noted. Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta. Read more on VideoWeek. Read more on VideoWeek.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

“This is a huge advance for us and for the industry and, like our pioneering efforts in addressable advertising, makes our inventory even more valuable.” ” The Week in Tech YouTube Posts Growth in Ad Revenues and Shorts YouTube revenues climbed 12.5 billion in ad revenues. percent on a like-for-like basis.

Advertising

Advertising GDPR Media Audience

Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers.

Manufacturing

Manufacturing Retail Impressions CPM

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

Marketing

Marketing Media Ad Tech Entertainment

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing

Marketing Ad Tech Media Agency

AdTech Trends

What Is an Ad Exchange?

CTV to Generate $20 Billion in US Ad Revenues This Year

Trending Sources

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

Spotlight Series: Hassan Babajane at TVision

Media Briefing: How publishers plan to attract in-quarter ad spending

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

White-Label: Meaning, Real World Examples & Business Opportunities

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

Will The Trade Desk’s CTV OS Gambit Pay Off?

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

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