Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 98

Advertising Impressions CPM Cookies 98

InMobi

SEPTEMBER 9, 2019

Definitions As has been noted before on the InMobi blog , “Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory. Buyers can hence identify the legitimate sellers of the ad inventory they desire.” What about Sellers.json and the OpenRTB SupplyChain Object? How would it work?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JULY 17, 2023

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In this period, we observed 52% growth in ad spending on in-app header bidding supply.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

Ad Tech 52

Ad Tech Audience Agency Media 52

AdvertiseMint

OCTOBER 24, 2023

When an advertiser decides to launch a campaign, they set specific criteria in the DSP interface: budget, target audience, desired ad placements, and more. The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

JUNE 10, 2022

Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Freelance marketplace Fiverr launched a new platform on Thursday, designed to connect creative teams with brands and agencies. The Week For Agencies.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The Week For Agencies. KLM Sued for Greenwashing Ads.

Ad Tech 98

Ad Tech eCommerce Agency Media 98