Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. Our data enables the entire media ecosystem to better value inventory. However, a large amount of ad inventory is priced the same no matter where or when it airs.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues. It may cause ads not serving, breaking your web pages, slowdown the web pages, forced ad redirects, dropping viewability, and other issues.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

InMobi

JULY 15, 2016

While mobile video ads are more widely seen than other video ads, marketers need to be cognizant of the fact that they may be seen in silent mode. Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

NOVEMBER 20, 2023

The advertisers can come, have a look at the inventories, and then decide whether to buy it or not. Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Amazon’s share price dropped 2 percent at the news.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. s media agency Wavemaker.

Entertainment 52

Entertainment eCommerce Agency Media 52

Clearcode

AUGUST 13, 2023

Like all the other digital advertising channels, the in-app mobile advertising ecosystem is divided into the buy side and the sell side, with various advertising technology (AdTech) platforms playing a key role in the delivery and measurement of in-app ads. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 23, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 foot tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Meta said the system is currently in “early testing” DoubleVerify to Measure LinkedIn Video Ads DoubleVerify, a measurement and verification firm, is expanding its media quality measurement to video ads on LinkedIn. The Week for Brands & Agencies WPP Posts 0.5 WPP’s media arm GroupM saw 4.8

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Ad buyers want performance from their ads – any format, any device.

Header Bidding 98

Header Bidding Viewability Ad Tech Ad Inventory 98

YieldBird

JANUARY 31, 2025

– Currently I do not see too much impact on our industry – GenAi will change the Buy side and agency industry first – but rather on the creation/creative end of things, but also real time campaign optimisation. Content personalization ads are more tailored to user needs without relying on sensitive data.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory.

Marketing 52

Marketing Ad Tech Media Agency 52