MNTN

OCTOBER 28, 2024

In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. As it analyzes that information, the platform will work to discover patterns and insights about your audience. From there, it will create detailed audience segmentations to support targeted marketing.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. Through this connection, advertisers can manage ad inventory.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Digiday

MARCH 6, 2023

Retailers’ data is reaching brands with first-party resources Taking a cue from the larger retailers, smaller brands have amassed an effective combination of resources — first-party data and direct sales capabilities — to place them on competitive footing with the largest incumbent publishers and ad networks.

Ad Inventory 72

Ad Inventory Retail Audience Ad network 72

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech Series

JANUARY 3, 2023

Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency. The differential was even greater among affluent audiences (2.3X

Audience 82

Audience Entertainment Ad Inventory MarTech 82

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

Ad Inventory 130

Ad Inventory Audience Advertising 130

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 69

Media Ad Inventory Electronics Audience 69

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

JANUARY 22, 2025

Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 111

Advertising Ad Inventory MarTech Ad Tech 111

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

MNTN

MARCH 19, 2024

Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT. Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. SSPs are primarily used by online publishers to automate the selling of their ad inventory.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

MAY 7, 2024

Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.

Ad Inventory 97

Ad Inventory Audience Media Advertising 97

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This will offer brands more opportunities to reach and testaudiencest.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year. This is a member-exclusive article from Digiday.

Viewability 94

Viewability Media Ad Inventory Audience 94

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys. Smart TVs Smart TVs have built-in apps and internet connectivity.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 22, 2024

As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels.

Agency 96

Agency Media Ad Inventory Audience 96

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

MNTN

FEBRUARY 11, 2025

Advantages of AVOD Advertising video-on-demand models offer the following benefits: Wider Audience Reach Monthly subscriptions can be a barrier to reaching audiences. You can set up precise campaign criteria to target users in specific ZIP codes, or filter audiences based on their demographic data and personal preferences.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

MNTN

NOVEMBER 22, 2024

Meineke Jokes Its Way to Success Who says ads have to be long? The car repair brand Meineke captivated viewers with a hilarious 15-second commercial that hit home with its target audience. You can build precise audiences from your own CRM lists, previous shopping activity, keywords, and more — all served on premium CTV ad inventory.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

InMobi

MARCH 19, 2025

For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience 52

Audience Advertising Fill rate Cookies 52

Martech

MAY 30, 2024

Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

APRIL 30, 2024

The key details: Samsung pitched new ad formats, measurement options for advertisers, its growing FAST channel, AI capabilities, and news ad inventory on mobile devices Condé Nast’s presentation focused on its audience reach across specific content categories, live and vertical video on social platforms Roku talked up its home screen ads, a new hub (..)

Demand Side Platform 85

Demand Side Platform Ad Inventory Audience Media 85

Digiday

APRIL 22, 2024

This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Ad Inventory 82

Ad Inventory Marketing Ad Targeting Agency 82

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 117

Advertising Ad Inventory Cookies Media 117