Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

AUGUST 27, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Warner Bros. Warner Bros. Discovery Global & UK&I.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Ad Monsters

SEPTEMBER 15, 2024

According to the IAB, 89% of ad sellers — including publishers and platforms — have expanded their political ad inventory since the last presidential election. Since Kamala Harris entered the race, 91% of ad sellers have reported a surge in demand for national political ads, while 75% have seen growth locally.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. percent average increase in brand lift, and a 3.1

Retail 52

Retail Media Non-Profit Ad Tech 52