illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt). Optimize to monetize – Take some time to review blocklists and confirm that your floor price settings and DSP mappings are consistent across all partners.

CPM 107

CPM Cookies Ad Inventory Video Ads 107

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Immersive Video Content Major brands are increasingly using immersive content like AR and 360 videos in their advertising strategies to enhance audience engagement.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 96

Cookies Ad Server Ad Exchange Ad Inventory 96

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 80

Cookies Viewability Impressions Ad Inventory 80

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 97

Banner Ad Ops Food Audience 97

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. Through this connection, advertisers can manage ad inventory.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

NOVEMBER 12, 2024

Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.

Pop-Up 94

Pop-Up Audience Ad Inventory Cookies 94

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

Header Bidding 102

Header Bidding Ad Server Ad Exchange Ad network 102

Brid.tv

DECEMBER 29, 2023

Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this. Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More!

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 52

CPM Cookies Impressions GDPR 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Marketing 105

Marketing Affiliates CPA ROI 105

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. Programmatic currently constitutes 15.6%

Advertising 93

Advertising Cookies Rich Media Video Ads 93

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

MARCH 27, 2023

They’re then using this data to build out contextual audience segments which they then monetise themselves – without the permission of the publishers they work with. There are no guarantees that data used to verify media and serve contextual ads to specific audience segments is licensed, or accurate.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. It’s logged in, it’s tied to a person and the audience is engaged,” he said.

Viewability 78

Viewability Ad Inventory Audience Entertainment 78

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 91

Advertising Cookies Ad Inventory Media 91

InMobi

NOVEMBER 27, 2018

Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. When asked how this will affect their future advertising strategies, respondents cited anticipating improvements in audience targeting, reaching audiences at scale, frequency capping, and measurement.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place. Rather, politicians have a high-stakes race to run now. .’

Ad Inventory 93

Ad Inventory Cookies Advertising Ad Tech 93

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

Brid.tv

JANUARY 12, 2024

NBCUniversal’s One Platform Total Audience One of the highlights of AI advertising was definitely NBCUniversal ’s new project, One Platform Total Audience. The ad inventory will be available through its self-serve platform Disney Campaign Manager later this year.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. In turn, advertisers have the right to know that their advertising spend reached its intended audience, the majority of which is people likely to be interested in, or in-market for, its products and services. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Digiday

MARCH 9, 2023

“We believe that our job is to turn the tide on that by giving marketers a really compelling reason and low friction way of being able to access these audiences at scale.” Audience targeting or the (eventual) lack thereof is (and will continue to be) the catalyst.

Advertising 73

Advertising Impressions Ad Inventory Audience 73

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys. Smart TVs Smart TVs have built-in apps and internet connectivity.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

MNTN

JULY 15, 2022

An Analysis of 2022 Cannes Lions Winners – This year’s Cannes Lions Festival of Creativity celebrated ads that prioritized empathy and authenticity in a dangerous time, and brands can learn a thing or two from the winning ad creative.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Publishers also cited challenges in cross-screen measurement, as well as identifying target audiences across screens. SSPs are Attractive Partners.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52