TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Digiday

SEPTEMBER 29, 2022

The New York Times is leveraging the growing popularity of its gaming vertical to drive subscriptions and create new opportunities for brand partnerships and ad inventory. ” And there is a logical overlap between the audience for the Times’ puzzle games and its editorial content.

Ad Inventory 72

Ad Inventory Entertainment Audience Media 72

MNTN

MARCH 16, 2023

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. The Academy Awards Boasted Increased Viewership and an Ad Inventory Sellout Despite not being available on streaming, the Oscars still drove notable viewership.

Ad Inventory 98

Ad Inventory Audience Entertainment Advertising 98

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

MNTN

MARCH 1, 2024

Despite its strong 2023, the media and entertainment company’s revenue also declined by 9% in Q4. This week, Walmart announced it will acquire entertainment company Vizio for $2.3 The primary reason for the acquisition is to boost Walmart’s ad business. It’s not all sunshine and roses for WBD at the moment though.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST). Is it sports, is it entertainment?

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Martech Series

JUNE 9, 2022

However, this also presents a dilemma for content owners and streamers — how can they manage the ad supply without compromising the viewing experience and overloading the audience with too many ads? “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. It’s logged in, it’s tied to a person and the audience is engaged,” he said.

Viewability 75

Viewability Ad Inventory Audience Entertainment 75

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

VideoWeek

MAY 21, 2024

TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.

Media 52

Media Entertainment Ad Inventory Advertising 52

MNTN

AUGUST 17, 2022

The addition of ad-tiers allows them general access to two of the largest streaming audiences, helping them expand their reach and access to premium ad inventory. Despite this backlash to the news, many streamers have admitted that when the time comes they will be willing to watch ads for a price reduction.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. The surge in digital video spending, particularly in CTV, reflects the audience’s shift to streaming. Advertisers prioritize targeting streaming audiences , highlighting the need for accurate measurement.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. iQIYI International has leveraged InMobi Exchange in monetizing its ad revenues in key countries such as Indonesia, the Philippines, Thailand, India, and Vietnam.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

VideoWeek

SEPTEMBER 27, 2024

IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory. IAB Tech Lab Releases PAIR Protocol for Cookieless Audience Activation IAB Tech Lab has announced the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol.

Retail 98

Retail Marketing Audience Media 98

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Digiday

MARCH 15, 2023

We’re starting to see content that’s really targeting the 17-plus audience,” Donato said. Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. They just go where the audience is.

Ad Inventory 68

Ad Inventory Ad network Entertainment Advertising 68

Basis

JULY 24, 2023

Say you're running an ad campaign, and you want to target 35-year-old moms who enjoy board games and luxury fashion. How do you serve ads to that specific audience? Programmatic advertising allows marketers to leverage data and streamline the process of connecting with the right audiences on the right channels.

Advertising 52

Advertising Retargeting Fashion Audience 52

MNTN

NOVEMBER 26, 2024

These handy tools have become an essential part of modern home entertainment. Nvidia Shield TV Nvidia Shield TV is a powerful streaming device designed for both entertainment and gaming. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

Digiday

JANUARY 3, 2023

Will the streaming audience shift settle down? Discovery decides to stop paying for NBA rights or Netflix concentrates its programming output on cheap reality TV shows and broad-appeal Ryan Reynolds movies, at what point do audiences tune out? Or does it create an opening for newer forms of entertainment to take hold?

Audience 77

Audience Advertising Ad Inventory Entertainment 77

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product.

Advertising 75

Advertising CPM Mobile Ads CPC 75

MNTN

AUGUST 4, 2022

Your law firm isn’t stuck in the ‘80s and ‘90s anymore—why should your ads be? Today, top firms have figured out a way to be more strategic with their ad dollars and reach the exact audience whenever they want—all without ditching the power and prestige of TV advertising. Welcome to the world of Connected TV. And with 213.7

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Meineke Jokes Its Way to Success Who says ads have to be long? Explore MNTN and unlock the power of streaming ads.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. For 15-second ads, aim for 40 words.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 68

Retail Media Retargeting Ad Inventory 68

Digiday

JANUARY 31, 2023

Granted, Snapchat’s ad prices are not extortionate in the current wave of media inflation. For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti. Its audience is one.

Advertising 69

Advertising Impressions Agency Banner 69

Digiday

FEBRUARY 22, 2023

Capital B generated an audience of about 600,000 people in its first year and is projected to hit closer to 1 million unique viewers in year two, said White. And that they have those shared goals, so that it makes sense for our audience. In total, Penn Entertainment spent $551 million on the digital media company.

Media 69

Media Non-Profit Conversion SEO 69

Brid.tv

JANUARY 12, 2023

The VOD website will be a way for your audience to access and enjoy your content from their browsers. Read on to find out more about the process of building a site, how much you should expect to spend on it, as well as whether to consider adding an OTT app to your portfolio. The entertainment industry is the undeniable king of VOD.

Education 52

Education Entertainment Audience Ad Inventory 52

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. But they can’t even do age and gender, or any demo targeting.”.

Media 69

Media CPM Ad Inventory Agency 69

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

DECEMBER 28, 2022

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV Put simply, by combining multiple models, you are more likely to attract a wider audience. This will attract both those users who don’t want to pay for things but don’t mind seeing ads and those who are willing to pay to avoid advertisements.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JANUARY 31, 2023

Shorts-sighted Apple’s MLS ad pitch, Instagram’s Reels rev-share dilemma, Paramount’s Paramount+ With Showtime and more Shorts-sighted The key hits: YouTube’s Shorts ad product has provided limited features for advertisers since officially launching last year. But it’s a little quicker.

Advertising 69

Advertising Agency Video Ads Audience 69

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59