Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

APRIL 19, 2024

That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. Table of Contents [ hide ] Why Are Ad Analytics Important for Publishers What Should Quality Ad Analytics Have? Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. They will typically buy ad space in bulk, with little or no targeting capabilities.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., Domain spoofing imitates a premium website (e.g., You only pay for results (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. What Are Supply-Side Platforms?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. This data can enrich your customer profiles and help you target specific audiences.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

JANUARY 4, 2023

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

Media 76

Media Conversion Ad Inventory GDPR 76

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024.

Advertising 59

Advertising Cookies Impressions Audience 59

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. That's the truth.

Advertising 52

Advertising Cookies GDPR Banner 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

MAY 4, 2023

In addition to identifying risks, your adtech partner can also provide valuable insights and data to help publishers optimize their ad placements and improve their overall audience engagement. Publishers must also stay compliant with regulations such as GDPR and CCPA, as well as industry initiatives like the Coalition for Better Ads.

Advertising 52

Advertising Communications GDPR Finance 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. The Week in TV Warner Bros. Warner Bros. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

Smart-Hub

JANUARY 2, 2024

Key Success Factor Behind Programmatic Advertising Posting ads to make money effectively, you need to perform two fundamental actions. Understand your target audience. So, the niche and the target audience. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0, Understand your niche.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic. is due to be launched in May.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Smart-Hub

JANUARY 30, 2024

This way, they build reliable and authentic connections with their audiences, which helps them gain trust. For publishers, transparent ads are also beneficial since they are not misleading or confusing. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding. Building your own ad exchange is quite challenging.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

InMobi

APRIL 23, 2019

Also, the higher up the waterfall that advertiser sits, the more chance the user will see and click on their ad. Does it fit with your audience? How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? These include layering certain data into your ad requests.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.

Audience 52

Audience Header Bidding Cookies GDPR 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. Features on the platform will include new audience and contextual capabilities including data matching, modelling, and contextual targeting, as well as ROI measurement and campaign optimisation.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 after that.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40