illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

FEBRUARY 16, 2023

The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. But, with bid shading, the algorithm suggests $7.50

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys. You can then use that data to improve on what works, and fix what doesnt.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

FEBRUARY 11, 2025

Viewers benefit by saving money and avoiding monthly subscription fees, while content providers benefit by placing streaming ads throughout the content that earn revenue based on metrics such as impressions and viewership. of marketers, excessive repetition is what turns them off to an ad the most. According to 38.5%

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 104

Advertising Manufacturing Ad Inventory Impressions 104

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. It is a real-time programmatic auction where multiple demand partners bid on a single impression.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Martech

MAY 30, 2024

Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc.,

MarTech 109

MarTech Fill rate Ad Inventory Impressions 109

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. But let’s dive headfirst into this bidding auction.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

DECEMBER 10, 2024

When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. Some solutions can help them bridge the gap between addressable and unaddressable inventory and allow them to recover lost revenue, even as cookies rapidly fade away. CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. Fraud Detection Algorithms Ad exchanges and programmatic middleware solutions use strict verification procedures to ensure the authenticity of traffic sources and eliminate fraudulent impressions.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

InMobi

MARCH 19, 2025

For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience 52

Audience Advertising Fill rate Cookies 52

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 76

Cookies Viewability Impressions Ad Inventory 76

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Even if you are paying a higher price, you know the ad will be shown to a human.”. Is it better to secure 100 million impressions, knowing the ads went to real, reliable sites?

Ad Server 134

Ad Server Impressions Ad Exchange Banner 134

Ad Monsters

MAY 22, 2023

No unified measurement Scenario Behind The heterogeneity of ad campaign performance metrics, depending on distribution channels (linear, digital, or CTV) and geo, audience, and device type, hinders an AdOps manager from making up an all-embracing picture of an ad campaign’s success. Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

PubMatic

SEPTEMBER 28, 2022

When publishers include these signals in their bid requests, advertisers gain a much better understanding of the impressions they are bidding on. advertisers are familiar with content object signals and use them to purchase CTV/OTT video ad inventory. According to the report, a majority of advertisers in the U.S.

Advertising 81

Advertising Video Ads Impressions Ad Inventory 81

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. His emphasis on “deepening the dependencies” was vital to understanding the financial flows within the supply chain, urging the audience to think beyond surface-level transactions.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges. Before defining which programmatic deal type to use, Adello would have to define the ad campaign goal.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. They don’t have enough inventory to deliver. A Netflix spokesperson declined to comment. They can’t deliver.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52