Monetize More

JUNE 6, 2023

Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences. Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos.

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Viewability Mobile Ads A/B Testing Impressions 98

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Then you’ve got seller-defined audiences that leverage publisher first-party data.

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Advertising Cookies Rich Media Video Ads 98

InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. iQIYI International has leveraged InMobi Exchange in monetizing its ad revenues in key countries such as Indonesia, the Philippines, Thailand, India, and Vietnam.

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Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. They can be static image ads or rich media with interactive elements.

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Video Ads Ad network Rich Media Non-Profit 52

InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. We have the unrivalled local knowledge required to monetize your inventory better than the competition. You'll have the control you need to consistently improve performance.

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Rich Media Banner Ad Inventory Mobile Ads 40

InMobi

OCTOBER 17, 2014

With Mobile, Brands can really score this holiday season Brands need more than a traditional marketing campaign, and should be actively considering mobile as a medium to reach their audiences. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads.

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Rich Media Mobile Ads Retail Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Scheduling : Scheduling the campaigns are also plays a vital role in success of ad campaigns.

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Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

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Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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Video Ads Ad network Rich Media Non-Profit 52

Automatad Inc.

JANUARY 26, 2023

For example, video ads tend to generate more revenue per thousand views than display ads, as they are more engaging and can lead to higher click-through rates. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads.

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Header Bidding CPC Impressions Click Through Rate 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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Ad Inventory Viewability CPM Video Ads 40

Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Display ad networks make display advertising possible. Airnow Media.

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Ad network CPC CPM CPA 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

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Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. How will you benefit from this interstitial ad network? Benefits: In-depth audience analysis for launching campaigns that will convert. Meta Audience Network for Interstitial Ads.

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Ad network Banner Fill rate CPM 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Ad network Video Ads Ad Server Header Bidding 52

RevX

APRIL 5, 2022

Do you want to reach a broad audience? It should allow you to run ads with different bidding strategies to extract the best results with varying ad partners and campaign goals. 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. 7) Dynamic and Hybrid Ads.

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Demand Side Platform Machine Learning Rich Media Audience 52

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey.

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Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JUNE 5, 2018

DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features. A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. They can also help set up ad campaigns, optimize video ads, and more.

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Video Ads Ad Server Banner Ad network 52

Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

Advertising 52

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Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. What Is Programmatic Advertising?

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Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Thanks to that, advertisers are capable of reaching audiences based on their interests across the whole Internet, making the mobile web a huge opportunity for advertisers in terms of scale.

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Advertising Banner Ad Exchange Mobile Ads 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

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Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads. Messed up Ad Placements.

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Mobile Ads Banner Viewability CPM 59

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

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Smart-Hub

MARCH 19, 2024

Interstitial ads are full-screen advertisements covering the interface of a website or an application. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Mobile display ads , obviously, target smartphone users. SmartHub's Features Have No Limits!

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Advertising Demand Side Platform Ad Exchange Impressions 52