Remove Ad Inventory Remove Brand Awareness Remove Viewability
article thumbnail

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

article thumbnail

Server Side Header Bidding & taking the hybrid approach?

Monetize More

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why we care about video advertising

Martech

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). Video is an engaging tool for marketing and creating brand awareness.

article thumbnail

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

Other components are Ad Networks and Ad Exchanges. Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

article thumbnail

What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. This helps you avoid overpaying for ad inventory.

CPM 52
article thumbnail

10X your Revenue with these 4 Ad Placement Strategies

Monetize More

Using Google Ads, publishers can choose from automatically generated placement criteria or define their own. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability.

article thumbnail

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. It is important to note that CPM only accounts for viewability.

CPM 52